Beginner entrepreneurs often overcomplicate making money online. So much so that the complexity stops them from taking action. That doesn’t have to be the norm, though. Tune in on today’s episode to hear from a guest who’s created the easiest way to make your first sales!
I’m joined by John Hu for a chat on the all-in-one tool that can change the game for your business. He is the founder and CEO of Stan, a platform that enables you to set up a store for anything from coaching calls to courses. With all the integrations you need, this can be the perfect link-in-bio page to help you start earning!
Having a simple way for your followers to buy from you is vital because the days of online audiences being willing to click around confusing websites are over. John gives us a quick demo to help you set up your Stan store in a matter of minutes and shares his six-step business formula for creators.
We talk about finding your ikigai—your purpose and the perfect blend of your passion and expertise. John and I also discuss creating your first products and selling them without feeling salesy.
So, tune in to learn about setting up your store and use our affiliate link at SmartPassiveIncome.com/stan to start with a free 30-day trial!
Today’s Guest
John Hu
John is the founder and CEO of Stan, the all-in-one, business-in-a-box platform designed with entrepreneurs in mind. He has been chasing meaning and fulfillment his entire career, realizing he loved being his own boss, setting his own hours, and pursuing his own passions.
After discovering how difficult it was to try to start a creator business, John developed Stan, the fastest, easiest way for entrepreneurs to launch their online businesses in one digital storefront. Creators can sell digital products, manage income, track analytics, and more—all in just a few clicks.
With a mission to empower anyone to make a living working for themselves, Stan automates all of the “business stuff,” so creators can spend their time doing what they love—creating great content!
- Check out John’s Stan store
- Find out more and sign up for an exclusive 30-day trial at SmartPassiveIncome.com/stan [affiliate link]
You’ll Learn
- How Stan can help you build a business and make sales
- Why being hyper-niched down is essential for beginners
- The limiting beliefs stopping you from making money online
- John’s step-by-step formula for building a thriving business
- How to blend passion and expertise to find your calling
- Listening to your audience to find new product ideas
- Social media strategies leveraging one or multiple platforms
- How to set up your Stan store in a matter of minutes
Resources
- Today’s episode is brought to you by Incogni. Reduce the volume of spam calls and emails, and lower your risk of identity theft with Incogni. For being a listener of this show, you’ll receive 60% off an annual plan, using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive
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SPI 862: The Easy Path to Start Making Money with John Hu
Pat Flynn: I like things that are made simple. We often, as entrepreneurs, over complicate everything, and when it comes to generating revenue online and making any sort of money, we often feel like there are a ton of steps and it’s just kind of impossible for us. But that is not true, and this will be proven today thanks to our special guest, John Hu, who is the founder of Stan, an amazing company that I use. We use it at SPI.
We’ll tell you a bit about what it does and do a little bit of audio demonstration for you as well, just to kind of walk you through what it’s like. I do recommend checking out the YouTube video that is available on the Pat Flynn YouTube channel. However, you can also find it on the show notes page, SmartPassiveIncome.com/session862. So you’ll see a little live demo of Stan and how we use it, but don’t do that right now. What I want you to do is listen to this episode because we start out by talking about the easy way, the step by step way to generate revenue in today’s online creator economy.
So here he is, John Hu, founder of Stan. Let’s do this.
John, welcome to SPI. Thanks so much for being here. Finally.
John Hu: Yeah. Thank you for having me. Very excited to be here.
Pat Flynn: A lot of people have heard about you and your tool Stan lately. I’ve been talking up Stan quite a bit. I use it myself. Now we wanted to use this opportunity to connect with you, the founder.
And also just for those watching on YouTube, show us how the rundown is on how simple this is, because truly what I’m here to do and what everybody knows is that we try to simplify things. And if that means new, better, more efficient, optimized tools, then all the better, because there’s a lot of tools out there for sure.
And Stan is one of the best that I’ve found recently. So I just want to pass that forward to you and your team for all the great work that you guys have been doing.
John Hu: Well, thank you very much for that. I think about when I first started my own creator journey and my own online entrepreneurship journey, like trying to deal with all the clutter of like having a link in bio and a course website and a clunky checkout.
It’s just like, it was too much. And so we’ve worked really hard the last four years to build a stand and make it basically the simplest and easiest way to start an online business. And we’re really, really proud of what we’ve come up with today and just how successful people are on it. So I’m sure we’ll cover that over this podcast.
Pat Flynn: How would you describe what Stan does or is? Cause there are course creation tools out there. There’s community tools, there’s Shopify, there’s, there’s all kinds of tools that we kind of know what they do with Stan is in a way an all in one, but also just so simple, which is sometimes a, you know, an oxymoron, but what is Stan?
What does it do?
John Hu: You’re hitting the tension that we have to balance, right? Stan is the only tool you need to start your online business. It’s also by far and large, the simplest and easiest way to start an online business. Like I’m willing to bet you money that you won’t find something simpler and easier.
That also has everything as comprehensively as we do and as affordably as we do, but specifically to help people think through like how they might be able to use Stan themselves. So Stan is your link in bio, your website, your storefront. So your, your online presence all in one place. Plus the courses, digital products, community, webinars, calendar bookings, like consulting services, literally everything you could ever offer, Stan already hosts for you.
And it’s just really, really easy to set that up.
Pat Flynn: It’s really impressive the user interface and the way that you’ve simplified a lot of this stuff that often is just so noisy and messy and like a spider web of things all into one tool. And probably the most surprising thing about all this, just so we can get, I know, sounds like an ad firsthand, but honestly, I’m here to promote amazing products that help people.
The best thing about this amongst all of the things that it does is what is the price point for it?
John Hu: It’s $29 a month. I think it’s the immigrant kid in me who grew up like going to Costco with my mom, single mom, and we would just like hunt for deals. For me, I’m really, really proud of the price. It’s $29 a month for everything you need.
Pat Flynn: 29 a month. No like additional fees.
John Hu: No transaction fees, 0 percent fees.
Pat Flynn: That’s insane. Like, how are you able to survive when every other company has to feel like they do that?
John Hu: Yeah. I mean, for us, it’s like the sheer scale of the opportunity, right? I think you were one of the first people a decade ago to recognize the opportunity you have to build smart, passive income online, and really start to build a business for yourself online.
And what we’ve realized is like, literally all of us, everyone can actually do that. Whether it’s, you know, people coaching on specifically, how do you build a business online? Right. But all the way to, we see thousands, you should see, like, we have someone who’s literally baked sourdough bread and it’s made $600,000. Whether you’re a personal trainer, you’re a fitness coach, whether there’s someone who teaches you how to crochet and just cross $200,000 with, you know, a small amount of followers. We don’t really have to think about price point because we know the market is so large of people that we can enable because everyone has a skill and a passion that they can monetize as they choose to.
Pat Flynn: Can you speak to those who are worried about ninching down so, so narrow, like that often feels like you’re leaving money on the table or just like, No, no, no. Like tell me more.
John Hu: False belief. Is actually, we find at least when you first start, it’s the opposite. You want to be as hyper niche as possible because if you ask yourself, well, there’s so many people, let’s say in health and wellness and fitness, how am I ever going to break out?
It’s by being incredibly unique and specific to you, right? I think about the quote all the time, escape competition through authenticity. Like the more you’re telling your personal story that you’re specifically a single mom who struggled with weight loss and like has a nine to five and found like a Way to five, a 10 minute routine in between picking up your kids from school.
Like that specificity of niching down the way the algorithms work nowadays, they’ll connect you with thousands of people who have that same similar story that that resonates. And that’s how you feel about the noise. And so niching down, I think at least early on, it’s really, really great way to cut through the noise as you expand and broaden over time.
Pat Flynn: In addition to niching down, realizing that you don’t need a million customers to create something amazing for you. Right? And that’s what I love about Stan, especially when we’re teaching how to get started. Oftentimes, it’s much easier to start with something like coaching or consulting versus like, okay, let’s spend months creating a course or building a community, which is also great.
But the fact that you can yeah, have somebody pay you today to borrow 30 minutes an hour of your time and get paid for that is incredible. And again, just kind of removing the friction there between that. Stan, Stan does that. But tell us what the beginning journeys are like for a lot of your customers who are doing this for the first time.
They’re getting on board with the tool. Again, we’ll go into the tool in just a second. What are some of the other mindset limiting beliefs that they have that stop them from making their first dollar?
John Hu: Such a great question, Pat. What I would tell you guys right now is it’s actually really easy, the process.
I’m going to give you the exact formula you need to build a six figures. I’m literally going to walk people through it. I promise you, if you follow these steps, you’ll just do it. The hard part is getting out of your own way. It’s the emotional mindset questions, especially insecurities that come up in this journey.
I think that’s why this entrepreneurial journey is so powerful is that it really forces you to face your demons and your insecurities and how you question yourself. And I think that’s such a beautiful part of this journey is like, once you get to the other side and you make that first dollar it completely changes the way you think about the world and gives you this deep amount of self agency.
Like I can get through hard things and achieve anything. And I think that’s like a really beautiful human experience, but to back up and just give you guys the, like, the, this is literally the formula because we have the data on 65,000 creative entrepreneurs. If you follow these steps, we promise you guys, if you just do it, you just work out every single day, like, right.
It’s the same thing. And so the formula is basically, if you’re first starting out, find your ikigai, right, which is the Japanese term for basically, what is the thing that you want to pursue for the rest of your life for, for lack of a better term, which is the Venn diagram between what you’re passionate about and what you’re an expert in.
And so if you find that little place in the middle of that Venn diagram, that is likely what you can make content about and give value to the world around. And so all you have to do is just follow that authentic desire and passion of what you want to talk about online, which you could do for completely for free if you wanted to, and create content and build it on, so let’s say in this case.
And then from there, what you’ll find in terms of actually starting on Stan you have to figure out what is your product or service you can provide the world. And the easiest way to figure that out is your audience or the people around you that you talk about this stuff will actually tell you, you don’t have to do, there’s no science behind this, it’s just like, oftentimes, if let’s say if you already have an audience, you’re always going to get tons of comments and DMS, specifically asking you certain questions about, let’s say, whatever you’re talking about.
And so that’s already a signal of what your customers want from you. And so the first thing to do then is, okay, how do I provide some sort of product or service? And essentially within that, all one has to do is like you mentioned before you even sell a digital product or some sort of scalable thing, you want to actually just start with a coaching product, right?
You can just on stand, put up a 30 minute calendar block. So, so you can put up your calendar with a payment platform. And then from there, I’ll book 30 minutes. They’ll pay you 50 bucks, what have you. And what you’ll do is you’ll just book, you know, 5 to 10 of those folks. And in that you’ll see the patterns are like, what are people actually paying you for?
And you’ll, you know, let’s say we are in the fitness category, we’ll be like, Oh, shoot. So like eight out of the 10 people who booked me all specifically had a question around my bicep routine, because my biceps are huge or what have you. And so in that, that gives you a signal, like, how can you be able to scale all of this over time?
It’s like, Oh, I should do a course or I should do a guide or something. digital that can scale beyond me. So the passive income piece of things is simply on bicep curls or like proper bicep curl form, but that’s really the process. Then from there, all you have to do is just iterate as in, whether it’s with your content or your product, basically on the content side, if you just, my promise to anyone is if you just show up every day for a hundred days, probably 98 of those will flop.
And that’s okay. That’s part of the process. They do hear crickets or things will underperform. You’ll feel really bad about it. But two of those things, two of those posts, at least you’re going to do really, really well. And if you just follow those two and you double down on whatever pattern that was, like what, what was the inside of that?
And you just double down on that. You keep iterating on that. I promise you, if you can get over your mindset concerns about, Oh my God, where are my high school friends going to think of me or this acquaintance? Or like, what if I fail? If you can get through all that stuff and just persist and iterate on that content stuff, you’ll build an audience that wants to buy from you.
And then if you just keep testing how exactly that audience resonates with your products and services, you’ll start to see the patterns are like, Oh, if I say this thing, or if I use specifically Instagram stories and have this kind of framework, then they’ll actually purchase from me in this and I can actually help them through that whatever journey I’m giving them.
But that’s actually the formula. It’s really simple and basic and kind of boring, like give you the actual answer. It’s about whether or not you’re actually going to show up every single day and do that.
Pat Flynn: The showing up every day does a number of things. Number one, like you said, it gives you just more opportunities to get out there.
It’s almost like throwing bait in the water for fish. Like if you just take one cast. You’re like, Oh, I fail and leave. Like nobody does that when they’re fishing, you’d take multiple casts. You cast it differently the next time you try this bush over here, you try this rock over there. And eventually the more casts you make, the better chance you have of catching something like you said.
But more than that, you get better every time the reiteration allows you to improve on that process. If it takes you an hour to create a 60 second video up front. I promise you after 100 days, it’s going to take you 10 minutes because you’ll understand kind of how this goes and you’re more comfortable.
You’re out of your shell now, and it just becomes a process where you can then start to insert little experiments here and there. Maybe this would work. Cool. Let me try that. Okay, cool. It didn’t work. That’s okay because we have tomorrow to give it another shot. And I think this is cool. such a relief for us who are often feeling so like every piece of content has to be perfect and has to be so it feels so heavy, right?
Like I’m coming out with a book right now and it just feels very heavy because it’s like a one time like I’m not writing a book every day. This took three years, so it feels different, but the opportunity is actually better, especially for those just starting out with the social platforms that we have and showing up.
Tell me a little bit about. Which or where should we publish? Because there are millions or not millions, but there’s dozens of social platforms. Do we publish to all of them? Do we choose one? What is your stance on that in terms of building an audience to then engage with, understand what they need help with and build these solutions for?
John Hu: You should start with the platform that resonates with you the most. We all have our artistic medium, right? Whether it’s literal canvas or it’s text and writing and LinkedIn and Twitter, or it’s a video and photography. So it’s Instagram or Tik Tok or long form YouTube vlogs. I would urge someone to pick whatever they feel most passionate and called towards organically in their gut and maniacally when they’re first starting to start in that because people often get caught up once they start getting successful.
I’m like, Oh, I need to add Instagram. I don’t need to be multi platform and I need to do Tik newsletter and email. It’s like. Yeah, you can do all those things. They’re all net and good things. It’s a question of whether or not you have the amount of time and energy to do those things. And especially starting off, the hardest thing for an early entrepreneur to do is maniacally focus on one thing.
Just do that one thing exceptionally well, exceptionally niche down, and slowly methodically expand over time. And I promise you, if you do that, you will be much more successful in a year than if you try to do everything all at once.
Pat Flynn: Yeah, agreed, agreed.
Now, before we move into the sort of quick little demo that we’re going to share, and I’ll post this on my YouTube channel at Pat Flynn on YouTube, for those of you who happen to be listening to this, John’s going to be explaining as we go, I’ll also call out some stuff that we might need to clarify, but I would recommend you check out the YouTube video.
If you want the links to the YouTube video and all the other resources, plus our affiliate link to Stan SmartPassiveIncome.com/stan, go ahead and go to SmartPassiveIncome.com/session862. This is episode 862. You can go there to find the video that we’ll embed and the links and all that stuff.
So, great. Let’s actually see, or kind of explain how simple it is to set this up. And then once it’s set up, I’d love to make sure we dive into, okay, now that this is here, how do we get people to it?
John Hu: Let’s do it. And for those just listening, I’m going to do my best to be as descriptive visually as possible in my talking.
So I’m going to share my screen here. So this here is Stan. What you’re seeing on the right side is just a demo store I have set up. And then on the middle here, all you’re seeing is a really simple interface of being able to add anything onto your store. So this big purple button that just says add product, let’s say you want to start a store for the first time.
All you do is you click add product and you see there’s all these different options to add a product. So if you want to do a digital product, you want to build your email list. You like, you want to do a coaching call. You want to do a course. You want to do a webinar. You want to add just some sort of link.
You want to do a recurring membership, a community, whatever you want to do here. All you have to do is just click that option. So for example, Pat, we can do a digital product here and going off of the fitness example, we have basically what you’ll see here is our test for how we build a product is, could our grandma do it?
And I guarantee you, I’ve talked to enough and asked no grandmas to you, Stan, that I promise you, if no matter how tech unlettered you are, you can figure out, stand and do it within a couple minutes. And so what you’re seeing here on the left side is just the input fields to actually change this little, like, widget on the right that is your store block.
It’s just like in the sense of like a link tree back in the day is like a button, button, button. You’re adding like little, like, store purchase box, like little, like, windows of products on your link, link in bio. And so in this case, I’m just going to update this title field to get my fitness guide. And you’ll see it live update on the right.
And then here you can change an image, you can do whatever. We have a bunch of stock photos as well you can use. Let’s say you upload something there. Now all you have to do is edit your actual sales page, right? So people are going to click into that button on your link and buy on your link tree here.
And then from here, you can just update your webpage, right? You don’t have to code anything. You don’t have to like drag anything around. I can just be like, get my fitness guide. I can change the description if I want to. You can see everything live update. But then here, all I have to do to change the price is like, I’m going to say $19.
I could add discount codes, I could collect additional information. And then from here, all I have to do is just, let’s say, upload this guide. I’m going to upload this random Excel file. And so that Excel file is now uploaded. Let’s say that’s my digital product. And so all I do now is I press publish and literally on the internet. Now, this is life. I wish we had just timed that Pat. That was maybe two minutes at most, just set up everything up.
And so now we’re here. You see, this is my get my fitness guide thing. I have my checkout. And all I have to do now is as a customer, I type in my credit card information. This is really critical to talk about in a second.
I press purchase here and then boom, it’s done in less than two minutes. We just became an online entrepreneur. And what’s really, really critical at Stan is a product. One other thing for folks to think about is like the old flows of having like a website and a link and bio, and you have to click into three pages.
We’re in a world of such short attention spans. You can’t do that anymore. You have to have something like Stan where it’s an immediate on page conversion, just like this. And that’s a really critical piece that I built Stan in the beginning days, just for my own account back in the day, because that short attention span is so important to be capitalized on in terms of like, really getting that one, one tap check out.
But that’s basically Stan right here. Stan.
Pat Flynn: Yeah. I mean, that’s so clean, so easy, and you can move things, drag things around. It’s like a, what you see is what you get sort of editor, but for a store, which is really nice. And I want to plus one, what you said about the website thing. I got a little bit of flack on YouTube by creating a video recently that said, you don’t need a website, but also, especially at the start, building a website used to be the first step for everybody, which was a technologically heavy. B, then you’d have to worry about all the copy and the pages and the logos plus the plugins and it just break and it was expensive and it was just so much friction to get started. You just got this up and running in like two minutes and then If people are seeing this or to describe for those who are watching or listening, you know, it’s not super fancy.
There’s not a lot of movement or colors or anything like that. It’s like exactly what you would expect to see because of how people are getting here. They’re no longer finding you on search engines and don’t know who you are. Most of the people and John, correct me if I’m wrong, that will end up here are people who in some way, shape or form have found you already or other people who are explaining who you are and what you do are linking to this page. Therefore, you don’t need to convince them with all the stuff that we used to, to build a relationship on a website. This is like just continuing the conversation you’re already having on social, which is why it’s so simple looking, correct?
John Hu: Yes, your content, guys, is your new website. It’s is your new web like portfolio and brochure. And so what we need to be doing now is we need to be maximizing the conversion probability. And so that’s what Stan does exceptionally well. And then you have all the analytics within Stan, like your store visits, your conversion rates, like what platforms your customers are coming from.
Everything you need is all in this one place. Hyper focused on how do I maximize my dollars per visit?
Pat Flynn: Okay. So there’s nothing else to see here. It’s it’s that’s it.
John Hu: It’s standard kind of like. They’re like too short because it’s too easy. I’m like, wait, that was it.
Pat Flynn: That’s it. Thank you, John, for that. And you know, there are a lot of tutorials and we have some as well inside of SPI.
We’ve done a workshop inside of SPI together as well, which was a little bit more in depth. However, when you’re just starting out, keep it simple. If this were easy, what would it look like? It would look like this, but we set this up how do we get people to click on it from our socials? Like, what are the best practices and strategies people are using who have maybe not a super large audience to get people to click over and actually then see the store and all the things to convert them into an email or a coaching call or a product?
John Hu: So, I will tell you guys one of the number one correlative facts with how much money you make using Stan, or any platform, one of the number one correlations is how often you market your products. If y’all are going to use Stan, please, please, please promise me you’ll do well and make money. Like I don’t want you to use Stan and subscribe to Stan unless you’re actually successful.
And the number one way for y’all to be successful here is to focus on actually talking about your products. The first mindset block that happens for people is like, they pour their love and time and energy into a digital product or whatever they want to do on their stance where they put it into their Lincoln bio, wherever they are on whatever social platform.
So we can use Instagram as an example. So we put standouts store in our Lincoln bio. So our link and buy is optimized for conversion, but what they fail to do then is they fail to realize that their audience has no idea that they’re offering this product. Now, I think one of the struggles for like first time entrepreneurs is like the mindset gap between you recognizing all the value that you can add versus the reality of everyone else is not in your head and doesn’t recognize that.
And so the number one thing that people need to do broadly is a mindset shift is like I need to market this product in the same way that Nike or Walmart or whatever brand that you like is constantly spending dollars constantly aka spending time and energy marketing to you to actually remind you, Hey, we have this thing and when you’re ready to buy it, you should buy it from us.
Pat Flynn: But John, I’m not Walmart or Nike. I can’t afford a billboard. I don’t have a marketing budget. How do I do the same thing?
John Hu: And that’s exactly why we have organic content. That’s exactly when the creator kind of exists in the first place is because now people like you and me actually can out compete and out market Nike or Walmart for free, which is about showing up every day, using your phone or your video camera, whatever you want to do.
And so within that, basically now we have to talk tactically. Okay. So I know that I need to mindset market. How do I literally do that? And there’s a bunch of different formats, but the best way to think about this, y’all is like, we’re the modern day QVC, you can kind of imagine yourself as like a QVC host to some degree, and there’s different varying forms of this.
And one of the questions that I always think about, and we get a lot to is how do you sell without being salesy, right? I think a lot about that because we always know when we’re being sold to, right, when we’re scrolling our social feeds, you can just kind of know when you scroll. And so the mindset that I always have, and this is fundamental to just Stan in general and how we build a company, but it’s all about give, give, give.
And so I keep using this first example as the through line, but let’s say, for example, if you think about two different posts that you could make in your organic in feed social. Let’s, once again, we’re on Instagram. I could start out, my first line could be, get my fitness guide, you’re gonna lose weight, $19, blah, blah, blah, blah, blah.
Or I could be like, these are my top three tips for losing weight. Number one, count your macros, eat healthy. Number two, do this. Number three, have an active, consistent workout routine. That last one, by the way, is the hardest thing, but I actually put together a $19 guide that actually helps walk you through how you can stay consistent, which is one of the number one problems I see it’s in my Stan store.
And so you can even think through like the mindset shift of like, how do I give as much value as possible in the second one and therefore how much more likely you are to stay on that content in a way that feels pretty authentic of like actually selling that. And so if you take that mindset shift, and then you focus on all the different ways you already look to express yourself in your content, so whatever your style of content, go for it. But one thing I can tactically say is like an Instagram Story, for example, we see is one of the highest converting methods. So let’s say you’re doing in feed content and you’re talking about whatever you talk about, you’re building your audience. And sometimes you’re, I would say like for every three to four posts, I would recommend at least mentioning your products in one or two of them.
Captions are a really great way in every post to actually get to mention it. Even if you’re not talking about it, basically it’s just like. You have to think about the old adage, which is it takes seven marketing impressions to get anyone to buy. So you’re trying to insert as many of those impressions as possible about what value or what products you provide.
And then you can use different mediums like stories that are really, really good for in the moment conversion. So that’s how I would think about driving traffic to my Stan store is like, you have to make sure you’re talking about your content in some way, whether you’re going live, whether you’re mentioning it in a specific ad role within your YouTube video, whether it’s in your email list, like basically think about how can I maximize the number of impressions for my product that I can get out there.
Pat Flynn: The marketing thing is so hard for people. I think a lot of us are in creation mode and feel like just the creation of our content is the marketing, but you have to consciously, like you said, let people know that these things that you’re creating exist. And it’s not just us creators who are doing this.
I know a lot of companies, companies that I advise who come out with this awesome stuff, but they never talk about it. And then it’s just kind of hidden in their platform. And then people kind of randomly discover it versus, Hey, let’s, let’s tell people about this because it is something that’s helpful. I think it’s just a human nature thing.
We’re so disgusted by often how we’re sold to that. We just don’t want to become that. What else is working out there on certain platforms? Can you give us any specifics on like what’s working on TikTok right now for people to get? TikTok is where Stan kind of like first kind of housed up, right?
John Hu: Cause that’s where I started.
It was the ultimate democratizing platform back in the day. Like I had no audience, no following, what have you. And I just cringy videos and it kind of worked out. The best way to think about stuff is a funnel. Like, sorry, when I say stuff, the different platforms is a funnel. So the ideal world. If you had all unlimited, infinite time and energy, I would use TikTok for top of funnel brand awareness.
I would have them then convert to Instagram. On top of that, I’m doing long form in some way. So YouTube, newsletter, whatever floats your boat, whatever is your long form vibe. And I’d be trying to use social and short form to channel as many folks as possible into long form. Cause that’s where you really build a relationship with someone.
And I think the best way to think about that is you can watch one 30 minute YouTube video, and that’s the equivalent of someone watching literally 30 of your short form videos, which they’re probably not going to do like odds of anyone doing that, even if you make content every day is pretty low. And so you’re increasing your probability of, of developing a relationship with someone and therefore them being a potential customer of yours, but in terms of each specific platform, what works Tik Tok is on a relative basis, the lowest, I would say like dollars per follower on average, like the lowest ability to convert, because when people are like, if you think about the mindset on that platform, like they’re not, they’re just here to scroll and like watch funny memes, right?
What we see is lives are the best medium to actually convert. So TikTok Live is actually really, really powerful. I mentioned QVC before. Like y’all were the new QVC, whether you liked it or not. If you want to play that game, like it’s a really, really successful game. So I’d highly recommend that. Then on Instagram, stories I mentioned before are incredible because unlike in feed posts where you can kind of exhaust your audience in some way, because it feels heavier to do an in feed post, a story is so casual.
People swipe right through it and they’ll convert right there. YouTube is fantastic just in general. If you spend, let’s say a minute or so, or 45 seconds, or just within the context of your actual video, talking about whatever you’re offering and being really authentic in it, you’ll just get conversions.
Cause YouTube is such a strong platform and you, you link your Stan story in your description and the same thing for any sort of email lists or newsletter, what have you, any other form of conversion as well. You just have to embed your Stan store until whatever you’re doing and you’ll get conversions.
Pat Flynn: When you say embed your stand store, it’s kind of just blinking bio kind of thing.
John Hu: Yeah. You just copy paste your Stan store link.
Pat Flynn: Yeah, you’ll see it on the Pat Flynn Instagram and elsewhere on X. It’s all Stan store. And we see the new data coming in every day. New subscribers coming into our email list because we use it for top of funnel lead gen, but we’re also using it to sell into some of our other programs.
And we even have links to things that we know work as an affiliate as well. So you can kind of customize a lot of this stuff too, which is really cool. So $29 per month, no additional fees. This sounds kind of almost too good to be true, but I’m happy it’s here. And for anybody who wants to check it out, SmartPassiveIncome.com/stan is the affiliate link. We do get a little kickback for that. Let’s just know that you heard about it here on the show and John, this has been incredible. I don’t think we need to talk anymore because we got kind of everything that we need for a person to get started, including the tool.
And I’m just really grateful for your time and what you and your team have done to make things a lot easier, not just for us at our, at SPI, but for our listeners as well.
John Hu: Well, thank you so much for the kind words, Pat, it was a blast to be on. And also if anyone needs help in their journey, you obviously got the, one of the best mentors out there with Pat, but also the team here at Stan, we’re, we’re not just like software developers, we’re real people. And we really, really care about your journey. So feel free to reach out to us at any time. You can reach out to me on Instagram. Anytime at @JayHoovy mentioned your, you watch Pat’s pod. I’m happy to help and give advice too. So hope to talk to you guys soon.
Pat Flynn: Thank you, John. Appreciate you.
All right. I hope you enjoyed that episode with John. I just, again, love how he simplifies everything, and his tool does the same thing. So, if you want to check out the tool, there is an exclusive 30 day free trial available only through this link I’m about to share with you, and that is SmartPassiveIncome.com/stan. If you’d like to see the demo and the YouTube video, we’ll link to it in the show notes as well as the other resources and such over at SmartPassiveIncome.com/session862 and go get em, go make some money. It’s not as complicated as you’re likely making it out to be.
Simple, not necessarily easy, but it is simple. So start there, take the action, go through the lean learning process, learn as you go, and get started with Stan at SmartPassiveIncome.com/stan. Thank you so much, see you in the next episode.