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THE STORY

Think about the era when the automobile first became mainstream. Cities and societies were rapidly transforming, and everyone was talking about these new motor vehicles. The roads were filling up with cars, and the air buzzed with discussions about speed, convenience, and the modernization of transport.

This was the “AI conversation” of that time.

However, amidst this vehicular revolution, something quieter (but equally significant) was happening: the renaissance of public parks and green spaces.

As streets became crowded with cars, people began to cherish and value the tranquility found in parks. What was once taken for granted — open, shared spaces where people could connect with nature and each other — became precious and sought-after.

In 2024, as we navigate through a world saturated with AI talk and technology, I believe we will see a renaissance of something we’ve started to overlook: the things in our businesses that are fundamentally human. This“green space” within our entrepreneurial world will become our sanctuary, offering balance, perspective, and a return to core values that technology can’t replicate.

Let’s embrace this trend — a refreshing counterbalance to the AI craze — and find our way back to the essence of what makes us innovative, creative, and truly connected.

Here are two ways you can do this:

1. Tell more real stories. Master the art of storytelling and prioritize bringing emotion to your podcasts, videos, and social media. This kind of emotion is something AI will never be able to replicate, and it will become something all of us crave more of this year. Even MrBeast, the world’s most successful YouTuber, is following this trend of slower, more emotional storytelling. Get good at it.
2. Create your market’s version of a “green space.” Instead of waiting for someone else to create the go-to community in your industry, you should be the one to do it. As I keep saying (and I won’t stop), businesses and brands with a community component will survive — everyone else will die out. A small community of people with a shared interest and a safe space to interact is way more powerful than a brand with a million disconnected followers. I stand by that.

AI is here, and although it seems to be replacing things humans can do, it is also showing us the things that make us more human — the things only humans can do.

Let’s be more human, together.

SPI NEWS AND EVENTS

Launching a podcast is a big win, but what’s the next step to growing your audience and boosting revenue? Join Pat Flynn on January 11th at 10:00 AM PT / 1:00 PM ET for his latest webinar, Double Your Downloads: How to Make Your Podcast Better. In this live training session, Pat will share how his proven tactics and strategic approach have led to five successful podcasts over ten years. RSVP today and discover how to elevate your podcast with more downloads, a wider reach, and business opportunities.

Pat always says “The riches are in the niches,” and this episode of The Smart Passive Income Podcast is the perfect example! Join Pat as he welcomes Victoria Moll, who shares her journey to becoming a niche leader and building a six-figure business with over 100K YouTube subscribers. Tune in now to discover her secrets for infusing personality into technical content and effectively transitioning viewers into paying customers.

As an entrepreneur with a lot on your plate, feeling overwhelmed is natural. Now, picture some of that weight being lifted not just by anyone, but by proven industry experts. Welcome to SPI Pro’s Expert in Residence program — an exclusive network of accomplished entrepreneurs ready to support you. You’ll receive direct guidance, participate in exclusive live events, and gain actionable insights to further your success. Apply to SPI Pro today and let us alleviate some of your stress so you can focus on what truly matters — your business.