Feeling stuck? There’s a
newsletter for that: ours

Story of the Week

It doesn’t matter what you’re selling. Even if you’re not technically selling a product, you’re still “selling” people on time and attention towards you. This exercise will help you with social media, email, sales pages, and more. As a chef myself, this metaphor definitely hits home for me, what we’re going to do is “boil it down”.

Think of your message as a rich, flavorful stew. It has all the ingredients you need, but to make it truly delicious, you need to refine it.

Step 1: Gather All Ingredients

On a single page, start by writing down all aspects of what you’re selling. This is like gathering all your ingredients for the stew. Include every detail as if you’re explaining to someone who knows nothing about you or your product.

Step 2: Simmer and Reduce

Next, take that single page and reduce it to half the words. This is like simmering your stew, allowing the excess liquid to evaporate and the flavors to concentrate. Focus on the most essential points that capture the essence of your message.

Step 3: Boil It Down

Finally, take that half-page and boil it down to just one or two strong sentences. This is the final reduction, where you condense the flavors to their most intense and delicious form. These sentences should capture the essence of your product or service in a way that speaks directly to your audience.

If you can do this, especially Step 3 (where the magic happens), it will transform your detailed ideas into a clear, compelling message that’s as rich and satisfying as a perfectly reduced stew.

Over the years, I’ve personally used this exercise to sell everything from online courses to explaining why a person should watch a YouTube video after they click on it. However, unlike before, we now have another tool that can help us create multiple iterations of this until we find the right one: ChatGPT.

Yes, this is a perfect use case for ChatGPT, and I often find myself now writing my “page” inside of ChatGPT and prompting it with something like the following. Feel free to copy and try using this yourself:
​
​You are a world-class copywriter. Please summarize my page above about (blank) and distill it into a single sentence that still captures the essence of what this is, and who this is for. This will be the pitch I use when sharing this idea/product with someone new in my target audience, and I want to capture their attention and help them understand my offer in the least amount of words possible.

(And yes, I know I say “please,” even though it’s not human. I don’t know why, lol.)

And there you have it: a “recipe” for your perfect recipe. Give it a taste and see for yourself!

SPI News and Notes

Feeling overwhelmed by cluttered thoughts, endless pings, and a full inbox? Don’t let important information and ideas slip through the cracks! Join author Jenny Blake on June 5th at 9:30 AM PT / 12:30 PM ET for an exclusive All-Access Pass workshop crafted to streamline your operations. Discover how to optimize your workflow, achieve more while working less, and free your mind for your most impactful work. Learn more and sign up here!​

Selling your business has the potential to transform your life. But how do you create a brand that attracts buyers? And how do you ensure you’re getting the best deal without leaving money on the table or falling into traps? Tune in to the podcast where Pat Flynn and Nick Bradley explore everything from prerequisites your business needs before selling to tips on handling the transformative payout and beyond! Don’t forget to hit “Follow” on your favorite podcast platform to subscribe and get the latest episodes!

Ready to kickstart your YouTube journey? Join Experts in Residence Pat Flynn and Caleb Wojcik on Thursday, June 20th, at 11:00 AM PT / 2:00 PM ET for a free live webinar about launching and growing a successful YouTube channel. Learn the fundamental requirements for growth, how to optimize your videos for algorithmic visibility, revenue generation techniques, and much more! Don’t miss out — Automatically RSVP here!