SPI 843: From Action Figures to Big Profit with Jax Navarro

SPI 843: From Action Figures to Big Profit with Jax Navarro

Jax Navarro: Let’s get uncomfortable because we tend to undervalue ourselves, right? So my thing was, let’s just get a little bit uncomfortable. And maybe add twenty percent after you get that uncomfortable rate. That’s kind of the advice I give the people when they approach me. It’s like, “How do you know what to charge?” I’m like, “What are you planning to charge?”

And so, they’ll give me a figure, let’s just say it’s $1,000. I’m like, “Well, how does $4,000 make you feel?” And they’ll say, “Yeah, it makes me a little nervous.” I’m like, “Well, maybe that’s your number then. Let’s try that.”

Pat Flynn: You know, I get really inspired when I see somebody who’s really good at something, who has a specialty or a talent, and then utilize the internet to amplify how many people know this person is talented. And, you know, to be able to turn that into a business, to be able to continue to stay creative, to continue to play.

It’s the dream and this person is still just getting started right now, and we’re talking about my buddy Jax over at Plastic Action, Jax Navarro. If you don’t know who Plastic Action is, you may have come across his content before. He does toy photography and toy stop motion animation. And just to give you an idea of just how big some of his videos have gotten, he did a video five days ago that was a couple of toys, one that looked like Mike Tyson, because it was, boxing against Jake Paul’s brother, Logan Paul, because Jake Paul is not cool enough to have his own figurine.

Anyway, this was all leading up to the Mike Tyson and Jake Paul fight on Netflix, and this Video, this one video, 5 second clip, has 12 million views at this point. He created another one that was a animation of a story between Kevin Garnett and him playing basketball with Prince. And when he came out with that video, that video has 5 million views.

And then he came out with a second video which was more of a behind the scenes of how he did that. 3.2 million views. You can find him on Instagram, you can find him on TikTok, you can find him on YouTube. Again, Plastic Action. And we’re going to talk about his business today. How he got started, how he got into this.

Because he’s definitely doing what a lot of people would love to do, play. And make money doing it now. He, like I said, is just getting started. In fact, I’ve had the pleasure of working with Jacks for the last about six months. In fact, as a coach for him and helping him sort of navigate the field that he’s in and try to get better deals with companies and take some of this stuff to another level on YouTube and other places too.

So he’s still got so much upside and there’s so many new connections happening in his space because of his talent. So I recommend you check that out, but listen to this episode. We’ve got a half hour of amazing behind the scenes and how this all happens and some of the inner workings of a business like this toy photography, stop motion animation, Plastic Action.

Here we go.

Announcer: You’re listening to the Smart Passive Income Podcast, a proud member of the Entrepreneur Podcast Network, a show that’s all about working hard now, so you can sit back and reap the benefits later. And now your host. To no one’s surprise, he was appointed the official videographer of his son’s high school marching band, Pat Flynn.

Pat Flynn: Jax, welcome to SPI, man. Thank you so much for being here.

Jax Navarro: Thanks for having me, Pat. I’m a huge, huge fan of the show. I’m a huge fan of what you do, so it’s an honor to be here.

Pat Flynn: You know, I could say the same thing about you and I’m honored that you’re here. You know, I didn’t even know that you followed the brand and kind of, we’re listening to SPI and you’ve gone to a lot of Lewis Howes events and those kinds of things.

Like I just saw you plastic action on Instagram creating some of the most. entertaining stop motion videos I had ever seen, and I can’t remember what was the first one. It might have been, might have been like a Toy Story one, or I can’t remember a sports related one, but there’s so many now that I just am so intrigued by the work that you do.

For people listening who can’t see what you do quite yet, I would advise people go watch because you’re going to be blown away, but what is it that you do?

Jax Navarro: I run a brand called Plastic Action. Plastic representing toys and action representing me bringing these toys to life. So I do that in two ways. I do it through photography.

Which we call toy photography. And I do it through stop motion animation.

Pat Flynn: Now there’s a huge industry. I mean, not huge, but like there’s, cause I remember at comic con, there was like presentation specifically for toy photography people. And you were there with a number of other people. I got to meet a couple of your friends there at comic con this past year.

Has this been a thing for a while? Like the toy photography and space, like tell me a little bit about that. About that. That’s I’m just so curious.

Jax Navarro: Yeah, you know, I don’t know how long it’s been around to be honest with you but I discovered it back in 2016, which I had no idea it existed and the way that I’ve stumbled upon it is you know, my wife bought me a little Star Wars droid BB 8 when the force awakens came out and And I decided to photograph it because I thought it was like, it looked very interesting because I was super into photography at the time.

And so I posted it on Instagram and it got some pretty good engagement. Like, wow, this looks kind of cool. What figure is that? And from there, you know, Instagram did its thing and started recommending posts that are similar to mine, and it was toy photography, and what I saw was, like, super cinematic photography of action figures.

I mean, we’re talking, like, stuff you would see in a movie. on movie stills. So when I saw and discovered that these images were pictures of toys, I was like, Oh man, I need to try this. So I bought some figures and it’s been honestly an obsession ever since.

Pat Flynn: It’s been like eight years since then. Yeah. What were you doing at this time for like work when you discovered this new hobby of yours?

Jax Navarro: So I was in telecommunications and I was on the network support side. Super geeky, I guess you can say, because I was fixing circuits and I was looking at zeros and ones on circuit data and trying to fix these high bandwidth circuits.

Pat Flynn: So completely different.

Jax Navarro: Completely different.

Pat Flynn: And then how long ago did you quit that to now pursue this full time?

Jax Navarro: It was recent. So back in 2023 is when I pulled the plug. I walked away. I’m like, I’m done. If I don’t walk away now, I’m never going to walk away. So I did.

Pat Flynn: What is a business model for somebody doing this kind of stuff? What does that look like? Cause, and feel free to share some of the numbers that you have to, cause some of these things are ridiculous.

See, I mean, you just created a stop motion video featuring a story from Kevin Garnett. Who’s a basketball player. He told a story about Prince, the singer formerly known as, and you animated it. And in like two days, it got like 4 million views and the attention of Shaquille O’Neal. And you have all these like celebrities kind of, you know, seeing this talent and what you have.

Gosh, sorry. I just have so many questions because it’s so cool. Like, like you’re taking an art form and you’re turning it into this cool business and you have this business model and you’re getting all these millions of views. You’re getting connections with celebrities. All this stuff happened because your wife bought you a BB 8 droid. So that’s pretty amazing. But what, like, are you getting paid for this? How are you getting paid for it? Tell me a little bit more to maybe even inspire some of the artists or hobbyists that are listening right now.

Jax Navarro: Yeah. So it started as a hobby back in 2016 and I was just so obsessed with it and really just wanted to focus on the art itself.

I never looked at it as something I can monetize on. It was just like really fun to do. Like whatever spare time that I had, I would do it. And back in 2016, pretty early on, a few months after I started doing this, Hasbro took notice and wrote like, Hey, we love this shot of yours. Can we use this and display this image at Comic Con?

And I was like, yeah, I was like, Comic Con, like the biggest. convention for geeks. I’m like, yeah, of course. So after that, I just kind of looked at it differently. Like, hmm.

Pat Flynn: They paid you for that?

Jax Navarro: They didn’t. They didn’t. It was just like, I just thought it was cool. You know? Yeah, use it. And I was just like, all right, maybe this could turn into something.

So from that point, I was like, maybe I should start treating this as a potential business. And granted, at the time, Like I don’t have an entrepreneurial bone or business sense at the time in my body. So I was just like, what’s the first thing I can do? I’ll start a website. All right. So I started searching for plastic action domains.

I registered for it. I had no idea how to even start a website, but looked on YouTube, started a website. But I was like, what am I going to even put on this website? You know, just, I can put stuff I made on Instagram, but it would just be like a mirror image of Instagram. So at that point I was like, okay. I need to work with companies to build credibility, trust, and a reputation that not only do I have talent, but I’m able to work with companies and provide a service to them.

So, so that was the first thing I put on my website was that, you know, that Hasbro display. And then I got to work with them a year later, again, that was unpaid, but I saw value outside of that. You know, it was more about the, you know, building the credibility, building a relationship and getting that name, that Hasbro name on my website.

And now I have a great relationship with them and I’ve done multiple paid projects with them. So it’s, it’s paid off.

Pat Flynn: That’s so cool. So it wasn’t a, just like, Oh, I started making money right away after getting all this attention. I think that’s a big, important lesson is you kind of have to, especially as an artist, you need to kind of build a name for yourself first.

And I also love what you said about, okay, well, I still need to make some money somehow from, from this work. So let me go find other clients. So, you know, in addition to Hasbro, which you were just kind of developing this relationship with, who else did you do work with and do you remember your first paid gig and maybe what that was like?

Jax Navarro: Yeah. My first paid gig was for Schick, the shaving brand company, the razor. It’s the oddest thing. So they approached me and said, Hey, we have this really funky character named HydroBot. And it was basically a razor that turned into like a transformer. Like, that’s weird. So they, and they had a comic about it.

And they’re like, yeah, let’s, is there a way that you can kind of feature this comic? And I was like, yeah, I could do that. So I created like, I think it was bumblebee, like under a tree, like reading this hydro bike comic.

Pat Flynn: Oh, that’s cool.

Jax Navarro: Yeah, it was, it was cool. It was a good experience. It was, it wasn’t a lot of money, but again, it was like another big name that I can add to the portfolio and it was like a 300, 350, 370 gig. So, you know, it was, it probably paid for my cable bill that month and that was pretty good. But, you know, over the longterm, it helped build my reputation.

Pat Flynn: You don’t have to mention the company, but fast forward for today, like what. What maybe is the biggest deal that you’ve done for, for a company?

Jax Navarro: Money wise?

Pat Flynn: Yeah, just to get a ballpark understanding of like what’s possible here.

Jax Navarro: 75k was my biggest deal.

Pat Flynn: 75k for like one job? I mean, I know that It’s not just like push button easy. And I want to get into your process a little bit, just to kind of showcase, like just what it takes to do this and why it’s not something that just anybody can pick up and do and why you should charge a high premium amount for this.

But 75 K that’s a lot of money for doing some stuff that you love to do.

Jax Navarro: Yeah. That’s I mean, it’s unreal because I was like, how did I even pull that one off?

Pat Flynn: I’m curious about like, what advice would you give to somebody who’s like, Oh my gosh, like, I want to get to that level. What would you offer as far as advice for somebody who’s kind of just getting started out or maybe they have a few like art deals with companies, but you know, that, that’s a big project.

How did you get there?

Jax Navarro: Yeah, it was, it was a long journey, man. I mean, it started like, like you said, from being free to hundreds of dollars to thousands and then multiple thousands. And I gamified it, man. I just, like, set these goals and, you know, first was a thousand. Can I break a thousand? And so I would offer that to a client and, you know, with no hesitation, they’re like, sure, we can do it for a thousand.

Like, it’s that easy, huh? So let’s try 5k and see what we can get with 5k and then I would offer 5k and same thing, no hesitation, you know, sometimes they would disagree or have a counteroffer, but you know, I would eventually get that 5k and then agree to 10k and then I just always tell myself, let’s get uncomfortable because we tend to undervalue ourselves, right?

So my thing was, alright, let’s not go uncomfortable. Let’s just get a little bit uncomfortable. And maybe add 20 percent after you get that uncomfortable rate. And that’s kind of the advice I give the people when they approach me. It’s like, how do you know what to charge? I’m like, honestly, I really don’t know, but what are you planning to charge?

And so they’ll give me a figure, you know, let’s just say it’s 1,000. I’m like, well, how does it, How does 4,000 make you feel if you offer 4,000 and they’ll say, yeah, it makes me a little nervous. I’m like, well, maybe that’s your number then. Let’s try that. And a lot of times they’ll, they’ll accept. With no hesitation.

So that’s kind of been the formula for me and it may not work for everybody, but it’s, it’s worked for me. And I continue to do that with every project is just kind of get uncomfortable.

Pat Flynn: I love it. How much are you saying yes to jobs or inquiries that are also just outside your skill range. I I’m just curious, like, are you saying yes to things that you know how to do, or are you also like getting uncomfortable with the thing that you are asked to do that maybe you have to then figure out?

I’m curious to when it comes to like the skills and how you kind of put that into your process, like where’s your head at with your ability to do these things that some of these companies are asking you to do?

Jax Navarro: I love that question because I feel like every project that I get is super uncomfortable because the, these clients don’t know my limitations.

So, you know, a lot of times they want me to think of creative, but a lot of times they have these ideas. An example from my last project with Hasbro and Marvel, they had the idea of bringing the toys to life so they’re actually in the packaging and I would animate them and busting out of the package.

And I thought that was the greatest idea, but I had no idea how I was going to execute that. So, it made me super nervous to accept that concept, but I knew there was a way to do it, I just had to just kind of let go of the anxiety first and then really just sit down and then step by step figure this out.

To answer your question, I love getting those uncomfortable and concepts that I don’t know how to accomplish because you figure it out, you know, once you’re there, you figure it out.

Pat Flynn: And then you have to figure it out, right?

Jax Navarro: You have to figure it out. Exactly. And it’s another thing you just add to your tool belt.

Once it’s done.

Pat Flynn: That’s true. I like to call those almost voluntary force functions is what I call them, so you’re voluntarily putting yourself in a situation that raises the stakes, adds some pressure, but we’ll get you to figure out how to do the thing, which like you said, adds to your tool belt, your repertoire.

And then you could charge more because now you have more skill and are able to accomplish more for the next client or for that same client again. Speaking of clients, I’m curious, Jax, on, you had mentioned a few that you work with and they approached you. How much of the work is them approaching you versus you approaching other companies?

Jax Navarro: I would say 99.9 percent they approached me.

Pat Flynn: Wow. So if we were to distill this, why do you think they’re approaching you? Because I think I do think, and you and I have talked about this, I think there are some even bigger companies that you could reach out to. And you can change those percentages a bit and even get higher jobs or higher paying jobs.

But, there’s something to be said for the fact that these companies are coming to you without you even trying, why do you think they’re doing that or why are they doing that?

Jax Navarro: It’s cool. I mean, honestly, as a fan of what I do, you know, just scrolling Instagram and looking at my friends that do the same thing, I just love it and it’s different, especially on the toy photography side, because that’s an art that doesn’t have a lot of awareness out there.

You know, a lot of people know about stop motion, but the photography side, there’s not a lot of people that know about it. So to be able to see that for the first time is magical and you want a piece of that as a brand to market man this is this would be really cool to do a campaign with Nike like these little miniature Nikes, you know Let’s make little miniature Nikes and create these really cool promotional photos with it.

So I just think It’s a really fun, new art that is just so amazing and just so eye catching and magical.

Pat Flynn: There’s a woman on TikTok and Instagram that I’ve seen, I don’t know her name, but she makes these logos for different companies. And she got famous by creating like new logos for NFL teams or new logos for Patagonia. And she puts her own style into it and people loved it. So much so that she was able to get so many other companies to just reach out to her to want to create logos for them or like these temporary logos that can be on a shirt or something like that.

And I think it speaks to the power of social media. This is how people are finding your videos. You’re putting your art form in a place where people not just see it, but they want to share it and they talk about it. And it’s so, like you said, innovative. So you do have to bring something new to the table on social or else it’s just going to be blended in.

How deep are you going into how Instagram works and the algorithm and hashtags? And like, are you getting deep with that? Are you, or are you mostly focused on the work that you’re doing? And hopefully it just kind of takes off like it should.

Jax Navarro: Yeah, I don’t get super deep with the algorithm because honestly, trying to figure it out is just, to me, it’s like a waste of time because it’s always changing.

And I figure if I can just create the best work that I can and get the reactions and the shares, and it’ll just kind of do its thing, you know, it doesn’t always translate to success on social media, but I always kind of look at the engagement percentage versus how many actual shares or how many actual likes.

So, you know, if, if it reaches 10,000 people, but I’m getting 20 percent engagement on that small reach, then I know I did something right. It’s just the algorithm being fussy.

Pat Flynn: Yeah, and we can’t always control how the algorithm works or what these platforms do, but we can control is the quality of our work, putting it out there.

And I thought you’ve done some really smart things with these collaborations. I know you’re getting in front of a lot of people who you wouldn’t have been able to get in front of because you’re doing this in partnership with these other companies or other people like Kevin Garnett and he on his recent podcast.

Again, this is the basketball player. Like you worked with him on this story idea. And like, I’d love to know if you wouldn’t mind sharing, I know you’re going to share more about this on your own platforms, but how did this all come up? This story and this connection to Kevin Garnett. And then now it’s like, for example, he just published your video on his channel and made you like a collaborator on it.

So now like you’re getting these views on your video and people are through Kevin discovering you and then Shaq found it and all these other people like it’s so cool how that happens. Tell me how that all kind of went down.

Jax Navarro: Yeah, it’s crazy. It’s it’s the power of social media so I was following his podcast called KG Certified and He back in March had a story about him playing basketball with Prince And it was the most hilarious story ever that I’ve heard in a while in regards to just celebrity interactions with basketball.

And so, you know, I, I commented on that post and said, I need to animate the story with like fire emojis. And that comment alone started getting engagement, got some traction, got some engagement, got a bunch of likes, got a lot of comments saying, Yeah, dude, you really need to do this. And so, within the hour, they sent me a DM, and

Pat Flynn: Oh, wow.

An hour.

Jax Navarro: Yeah, they’re like, Hey.

Pat Flynn: Because of a comment.

Jax Navarro: Because of a comment.

Pat Flynn: That’s insane.

Jax Navarro: And they’re like, hey, let us know if you do anything with this. I’m like, let’s set up a meeting. And so, we got on a Zoom call, and, you know, came up with an agreement, and here we are today.

Pat Flynn: And it’s just published a few days ago.

What is it at now? Like almost 4 million views and probably by the time people listen to this, which will be more toward the end of the year, who knows how much more and like, that’s amazing. And so in your mind as, as the creator and the artist. What are you envisioning happening from here? Is it just like, okay, I’m one and done.

It was fun to do that thing with Kevin, and I’m gonna find somebody else? Or, like, tell me what’s going through your mind.

Jax Navarro: My whole thing is to get my foot in the door into, like, the professional basketball community.

Pat Flynn: So that’s your, that’s like your dream, like what you want to happen.

Jax Navarro: Yeah, yeah, yeah.

Pat Flynn: I can see that happening, man.

Jax Navarro: I can see it too. The ultimate dream is to actually work for the Lakers. Cause that, that is like my team. That’s, I’m a diehard fan. So but any, any team at this point will do. I just, I love the culture, the game of basketball. I love the creativity in basketball. I love the fandom. So just to kind of be involved with the NBA would be amazing.

Pat Flynn: That’d be cool. If anybody out there listening knows anybody get in contact with me and or Jax we want to make it happen because dude, it’s like free views. I mean, it’s not free because they’d pay you, but like the virality of what you create is, is insane. These stop motion videos. If you, again, check out Plastic Action on Instagram and you’ll be blown away.

How long does it take you to make one of these things? Like let’s say a 30 second video, right? A 30 second. Featuring a few toys and some stop motion action and things happening. Like, tell me a little bit so we can get an understanding of like what it actually takes.

Jax Navarro: Okay, so I’ll just say if I am able to produce two seconds of footage in a 10 hour day.

That’s a great day.

Pat Flynn: Wait, okay, hold up. If you could produce two seconds of video in a day, that’s a good day. Yes.

Jax Navarro: It’s a great day.

Pat Flynn: That seems crazy.

Jax Navarro: Because if you think about each second is 24 frames and I am creating essentially an image every frame. So I’m moving it. Moving these characters, 48 images.

And you know, for, if we’re doing multiple subjects, like for example, basketball, right? So there’s the guy on the offense dribbling a ball. So the ball needs to be animated. The guy who’s dribbling it has knees, those knees and elbows and head, every part of the body needs to be moved. Incrementally at very small increments needs to be moved every frame 48 times.

Along with the ball and then the defender as well. So yeah, and you don’t always get it right the first time. So if I move something a little bit and it’s off, it’s like, Oh, I need to readjust it. So it’s not like I’m doing it one frame. Oh, it’s good. I can take a picture. No, it’s really just kind of going back and forth between frames and making sure that it’s smooth and flawless.

Pat Flynn: That’s crazy, dude. And so for a 30 second video. You know, if it’s two seconds per day, that’s like two weeks of 10 hour work days straight. Plus you’re set designing, you’re also doing some of the music and also like the voiceovers, if there’s like any announcers and stuff, like you’re doing it all. What’s your team like?

Jax Navarro: My team is me, myself, and I. I do it all. Actually, no, I can’t say that because I do have a set designer, Tracy Aldama. At @Earthlings on Instagram, if you want to check out her work, she builds a lot of my sets, especially for the paid work, she’ll design and create these sets. I also recently hired a guy who is also my stop motion mentor.

He does a lot of stunts. And so what he did for me is he provided stunt coordination. So like he coordinated a fight scene and then he recorded himself like fighting. So I can use that footage as reference. So that it can help me animate that fight scene.

Pat Flynn: That’s insane. It’s interesting because when you watch one of these videos, it’s so smooth and it’s just it’s almost like these toys are moving in real life.

You don’t really, it’s just so flawless looking that you’re just like, oh wow, this is crazy that this was put together, but you don’t really understand all that goes into it, which, you know, I imagine that when you are talking to these brands and having conversations about what it takes, like, how do they take the idea of, oh, it’s only a 30 second video.

And then you explain to them what actually has to happen, how long it’ll take and how much it’s going to cost. Like, Do you get pushback on that from some of these companies? I mean, I know Hasbro, you know, you’ve had a relationship with them, so they kind of know already, but maybe newer companies that you’ve worked with or other personalities.

Do you get a lot of like, just like I did, like surprise reactions and how do you kind of, how do you kind of work with them on that?

Jax Navarro: A lot of people don’t know what it takes to create stop motion. So there is some surprise. Because I do get these requests, like, Hey, we have this really cool concept, 30 second concept that we think you would be awesome at creating it.

And it’s due in two weeks. Like, there’s absolutely no way I can do that.

Pat Flynn: Due in two weeks and we’ll give you 2,500 bucks for it.

Jax Navarro: Right, right, right. So after having a conversation or through email, a lot of the time it’s just, Kind of educating them. This is how long it actually takes. And this is, it’s more like a three month process to actually create 30 seconds.

Pat Flynn: That’s crazy. In that process, is there a lot of math because of the number of frames and seconds and stuff? You’re like, you’re doing a lot of math to, to figure it all out.

Jax Navarro: It’s a good question. I’m sure there’s math involved. I know, like, as I’m creating like a walk sequence, like from point A to point Z.

There’s a math involved there.

Pat Flynn: Like this many steps therefore this many frames therefore this many seconds like that kind of thing.

Jax Navarro: Yeah, it’s like all right. We’re moving 30 inches how many increments do I need per frame to get to, those 30 inches.

Pat Flynn: So, oh wow, so then like step length and like the height of the person and It’s like, okay, if, if there’s seven feet in person, that would mean their stride would be this many feet, which means in this scaled down replica, it’s this many.

And like, again, there’s just so much probably involved with this. In fact, I know that you’ve inspired a lot of other people to want to learn more and get kind of a basic understanding of toy photography and stop motion. And that is another dream of yours that I know, like to eventually get to that point where you could teach some of this stuff.

Tell me a little bit more about what you hope to do there.

Jax Navarro: My purpose and my mission. is to inspire others to find whatever art that they’re interested in and pursue that art. Whether it’s something as a hobby that lights them up every day or something that they want to make into a career.

Pat Flynn: I love that.

Well, we can’t wait to see more of you and more of your work. Jax, where should people go to see some of that and follow your stuff?

Jax Navarro: Well, you can go to my website plasticaction.com I’m, I’m very active on Instagram. So that’s probably your best way to connect with me. I’m in my handle on Instagram is @PlasticAction.

I’m also on TikTok, Facebook, Twitter. What else we got? Whatever social media is out there I’m on, but Instagram is your best way to to actually connect with, with me personally.

Pat Flynn: Amazing. Jax, thank you so much for this. This has been a blessing to have you on and tell your story. I think there are a lot of talented artists in the audience who are still trying to figure it out.

So I think this gives them something to look up to and look forward to. And we look forward to seeing what else you come up with. Thanks man.

Jax Navarro: Oh man. It’s been an honor. Thanks Pat. Appreciate you.

Pat Flynn: Appreciate you too.

Alright, wasn’t that cool? I love Jax and what he’s doing, and I have the pleasure of again, chatting with him every week or every other week, and just kind of seeing what he’s up to, helping guide him toward bigger things, and bigger things are definitely coming his way, bigger connections to bigger companies, bigger personalities, and the fact that celebrities and other people follow him, there’s just so much opportunity here, and all he has to do is keep playing.

I mean, it’s very similar to what I’ve been doing in the Pokemon space. I’m playing, yeah, with things that were meant for kids, but in a way that is not just nostalgic, but for Jax it’s new and it’s innovative. It’s storytelling with things that we’re familiar with. It has the complete recipe for virality and getting the attention of big brands that have big budgets.

So congratulations, Jax. I look forward to continuing to work with you and seeing where this all takes us. At @PlasticAction, check them out on Instagram. You can see some of his top reels pinned at the top as well as on YouTube. Go find them there. Jax, this was an absolute pleasure. If you want to get these show notes and everything mentioned here in this episode, all you have to do is go to SmartPassiveIncome.com/session843, again, SmartPassiveIncome.com/session843. This was a great one to start December with and to nearly end the year with. We have another great episode next week coming up with a incredible, incredible human being, a woman who has just gone far and wide and has been an inspiration to me for a while.

And it was such an absolute pleasure to have her on the show. So make sure you subscribe so you don’t miss that. And I look forward to serving you then and this Friday and more into 2025. Here we go. Let’s end the year strong together. Cheers everybody.

Thank you so much for listening to the Smart Passive Income podcast at SmartPassiveIncome.com. I’m your host, Pat Flynn. Sound editing by Duncan Brown. The Smart Passive Income Podcast is a production of SPI Media and a proud member of the Entrepreneur Podcast Network. Catch you next week!