If you listened to this Wednesday’s episode, 525, we spoke with Derrick Reimer from SavvyCal, which is a tool that competes with Calendly, a very popular calendar/scheduler. In that episode, Derrick and I talked about competition. We talked about standing out. We talked about how to get started and grow your business in a crowded space.
Now, Derrick’s in the software business. But there are strategies and principles to help you stand out that apply no matter what type of business you’re in. Whether you’re an app developer, or a content creator, or serving an audience in some other way, you need to find ways to set yourself apart from everyone else out there.
That’s why today I want to give you four ideas to help you frame how you can stand out from the competition. These are things I’ve definitely talked about before, but they’re worth mentioning again. Even if you’re in a small niche where there’s not a lot of competition, I think it’s important to still do these things. Because there’s always a chance someone else could come along and try to do things a little better.
So today I want to share four important strategies to help you stand out in your niche. Those four things actually have an acronym: P-A-S-T. Why P-A-S-T? Well, that’s what you’ll find out when you listen in to this Follow-Up Friday episode. Let’s do this!
