ConvertKit is now Kit!
Our recommended email service provider has changed their name to Kit, but this podcast was recorded before that name change. While the links referenced in this episode refer to ConvertKit, when you click them, you’ll land on a site named Kit. You’re in the right place and our recommendation has not changed. You can read more about the name change here.
You might remember today’s guest from Episode 75, where he revealed how he built a six-figure business selling e-books. Nathan Barry is back again today, but not to talk about e-books—he has embarked on a totally new adventure.
Nathan is the mind behind ConvertKit, a brand-new email software product that I now use every day. With his e-book business enjoying major success (revenue has doubled since his last episode!), Nathan decided to get back to his roots: software development. [This is an affiliate link; SPI receives affiliate revenue, at no additional cost to you, when you purchase through our link.]
Nathan was frustrated. None of the big-name email software out there seemed to be built for him as a blogger. So he built the software he wanted to use, consulting with fellow online business owners along the way. He navigated the highly competitive market of email software and focused on creating a product for one, specific audience—and it worked.
Today, Nathan is going to share how he surveyed prospective customers and built trust in his product over time, with amazing results. He’ll cover what questions he asked, what questions he should’ve asked, and why he’s making his progress totally accessible to the public.
Nathan’s story packs so many valuable lessons for anyone with a digital product to sell. Listen in!
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Today’s Guest
Nathan Barry
Nathan Barry is back again today to talk about his new adventure.
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Website:
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Twitter:
You’ll Learn
- How asking the right questions led Nathan to his latest successful software venture.
- How to find your niche in a competitive market.
- What to ask prospective customers when building your product.
- How to build trust in a new product.
- The benefits of pairing your software product with training and education.
- Why Nathan is making ConvertKit’s metrics totally public.
- What Nathan wishes he’d done differently when developing his software.
- Why I switched to ConvertKit, and more.
Resources
- NathanBarry.com
- ConvertKit
- ConvertKit metrics
- Smart Passive Income Podcast Episode 75: Six-Figure Earnings with e-books (not on Amazon) and a Pricing Structure that Works with Nathan Barry
- Smart Passive Income Podcast Episode 46: Building a Lucrative Business with No Ideas, No Expertise & No Money with Dane Maxwell
- Why I Switched from AWeber to Infusionsoft to ConvertKit
- Gumroad
- MailChimp
- AWeber
- Infusionsoft
- LeadPages
- “Ideas are just a multiplier of execution”
- Joel Runyon’s ImpossibleHQ.com
