SPI 806: How to Not Launch to *Crickets* with Krystle Krueger

SPI 806: How to Not Launch to *Crickets* with Krystle Krueger

Krystle Krueger:  I really want to not launch to crickets. I want there to be a following I want to be able to be natural and be myself without having to do all the trends. Like I don’t want to do Instagram trends they change every day. I can’t keep up with that. Nobody likes social media. Or at least everyone loves it, but it’s like, really, do you like it? It’s a lot. And it’s really hard to, as a business owner, keep up with it.

Pat Flynn: Happy Friday, SPI! And I’m happy because today we’re doing another coaching call. You might remember that I have a podcast called AskPat where I’ve done several coaching calls. I mean, there’s over a thousand episodes of those. We’ve sunset new episodes there. However, that didn’t stop me from wanting to continue to coach people from time to time publicly on a podcast and to award those who had done a survey for us several months back for lucky people have gotten the opportunity to get live coaching for me.

And you’re going to hear from a person today. Her name is Krystle. That is Krystle Krueger and she has a brand at YourFashionIsArt.com. And I’m not gonna give away too much about what we’re talking about, but she does fashion for children. She has a children’s clothing and fashion and design brand.

It’s really amazing. I definitely recommend you check it out. In fact, her kid is the model on her website, YourFashionIsArt.com. However, she wants to expand but wasn’t quite sure how to do that. We come up with some really fun ideas together here and it’s always great to coach live in a public setting like this.

Well, this isn’t live, but pre recorded, but it’s no editing. You’re going to hear it all. Pay attention to the questions that I ask and the answers and how I kind of follow up and where we end up because it’s really fun. So Krystle, thank you again and I appreciate you. And for all of you listening, I hope you enjoy.

This is YourFashionIsArt.com and the coaching call with Krystle Krueger. Here we go.

Announcer: You’re listening to the Smart Passive Income Podcast, a proud member of the Entrepreneur Podcast Network, a show that’s all about working hard now, so you can sit back and reap the benefits later. And now your host, he’s still remembers his ICQ number. Which totally dates him, by the way. Pat Flynn.

Pat Flynn: Krystle, welcome to SPI. Thanks for being here.

Krystle Krueger: Hi, thanks for having me.

Pat Flynn: So I’m excited because in your survey, you talked a little bit about what you do. I’d love for you to introduce to anybody who might be listening, what your business is about and a quick story of how you got into it.

Krystle Krueger: So my name’s Krystal Krueger. My business is Fashion Is Art. I have a design background, so I went to school for fashion design. I am currently in the works of rebranding myself and getting out there. Cause I have been working on some new products. I’m really excited about, I was selling children’s wear before. Now, I am kind of branching out into women’s wear as well. I’m still using natural ingredients like indigo dyes from plants, sustainable, but also making kids shirts with really fun prints. I’m trying to be playful, whimsical, and artistic. Everyone always asks you why you do what you do, and everyone always has really great answers.

My answer has always just been, I have to create. I love to create. I have to make things. It’s not like a whole, oh, my life was changed, but you know, my life changes all the time. I have lots of things that happen, but the basis, I just, I love to create things. I love to be fun and playful, and I love showing that as well.

So it started with, being a mom. So obviously I went to children’s wear. I had myself a model and a, you know, a fit model. So I could start with that. And then I always wanted to branch out into women’s wear. And I just want to create clothes that allow people to express who they are. Because I, I know I’m a bit of a weirdo myself.

So I like showing that in my clothing. I always like to dress up in characters or just something different and weird. So I kind of want to be out there so people can really show who they are and express who they are through their clothes.

Pat Flynn: I really love that, Krystle. And I think you’re right. Like a lot of us feel like these successful businesses and these stories we hear are all like from a traumatic story or a life changing something.

But I think we need to hear more of these kinds of stories. Just, I just wanted to have fun and do something that, you know, I enjoy in life and you’re doing that and that’s, that’s incredible. How old is your model now?

Krystle Krueger: She’s five and a half.

Pat Flynn: Five and a half. Okay. I’m curious to know. Kind of what has been the biggest or maybe most challenging thing to go from the thing that you’ve been doing for a while for your little model to now, you know, women and is, is that a new brand?

Is that an extension of the current brand? Tell me your thoughts about the expansion.

Krystle Krueger: Well, I obviously went to school for fashion, so I learned women’s wear there. So I, you know, was really strong with that. Kids are kind of easy. They don’t really have shape to them. When you’re designing for kids it’s very simple.

I kind of get told I act and kind of dress like a child. So going to children’s Wear was kind of just really easy to step into because their clothing is so simple and so beautiful and so easy. When I first started, I wanted to make it so that they can dress themselves. So all the buttons were in the front, nothing in the back, and I hate tiny buttons. All the kids clothes had tiny buttons. I couldn’t do. Oh, so true. I hated that. Yes, so it was like frustration. I wanted to make something like my kid could learn to dress herself. The women’s wear, I think I held off on women’s wear mostly out of fear. I think a lot of us business owners have a lot of fears.

And I was scared, you know, cause it, women’s wear, you just get, you get muddled in with everyone else. It’s so hard to stand out, but everyone kept saying like, Oh, they loved my children’s wear. Why don’t I make that in women’s wear? I’m like, are you serious? I’m like, I know this would be easy. Their basics are so basic, you know, but you can make it unique, which is the intricate details you apply.

So I just kept getting so much feedback that was like, Oh, I’d wear that. You know, my mom wants me to make the pair of pants. I made my daughter’s whole outfit for her. I was like, okay, mom, it’s going to take time. You know, sometimes you just got to do the things you’re afraid of because it’ll just help you grow as a person.

So going through life and stuff like that, I’m trying to really change the way I’m going and trying to do more things. I’m trying to be more stoic and you could say, I’m learning a lot about the stoicism.

Pat Flynn: Oh, trust me. It’s such a good skill for entrepreneurs to have, to not like listen to all the outside voices and to learn how to process and kind of just like, in a way, kind of chill out as you go along and just remain focused on what it is that brings you life. I love this idea of what you had mentioned, somebody who wanted like the pants that you had made for your daughter for themselves. Is there a niche or have you explored this idea and it just came to mind of like, mothers and their daughters dressing in the same outfit and you have the ability to like create an outfit that matches.

I mean, I, I would imagine, especially in this sort of Instagram TikTok heavy world, that, that, that could be a really fun and interesting thing that a lot of moms might want to get involved with.

Krystle Krueger: Yes. I think that originally stemmed in the eighties. I don’t know if you see like a lot of these photos, but like the eighties, like everyone’s wearing the big shoulder flower prints and they’re matching with their kids half the time.

I think there’s a couple of, you know, outfits that me and cause I’m one of three girls, so we all had those matching weird eighties flower prints. And then my mom would be wearing.

Pat Flynn: Glamor shots, right?

Krystle Krueger: Yes, exactly. I know when I designed some dresses for my kid, I, I matched her. I was like, no, no, we’re going to match until you have the ability to tell me no.

So I’m going to get this in as fast as I can do the nerdy mom stuff as much as I can, because eventually she’ll be like, too cool for me, which he’s kind of already getting it by them.

Pat Flynn: Right. I mean, my daughter’s twice at age 10 and I feel you on that for sure. But I mean, what an amazing memory you’re creating, you know, with your daughter.

And this is going to be something that she’ll remember. And when people ask her down there, like, what was your mom into? It’s going to be a very clear, easy, amazing answer for her, which I think is. It’s great. So tell me a little bit about the challenges you’re experiencing right now. Where do you want to take this conversation?

How can I best kind of help you in this era of your of your business and journey?

Krystle Krueger: Well, I feel like I’ve pivoted a lot because I have that ADD brain. So I’m always scattered. I always have all these great big plans. So with this new collection, I’ve really tried to stick with it. I’m not moving away for it.

That’s why I tried to rebrand. I want to be playful, whimsical, and creative. I want one of a kind, I want something like artists are going to want to wear because it’s like maximalism. I’m just learning about that. It’s just very eclectic, but as I’ve launched before, like my first collection was Oh, about art, fashion, and history.

Then I realized, wait a minute, I’m into that. I don’t know anyone else here. That’s not something. So I pivoted again. The second collection actually stem from the collection I am on my website now was through a tragedy I had lost my dad. So I had to create rather than just collapse. So I created that based off of his karate style.

He was a karate teacher. So it’s all about yin and yang and, you know, and then this new collection I really wanted to showcase myself and everyone’s always complimenting my style because I’m not afraid to dress how I am, you know, I was that girl that wore evening gowns to the karaoke bar because I could and I wanted to, you know, like I was always known as that person who you’re never going to know what she’s going to wear next.

And I thought me showing my emotions and who I am as a person through clothing, there’s got to be others like that, that want to, that really want to wear something it’s not only going to fit right and feel comfortable, but that they can show themselves a little more, be a little bolder, stand out in the crowd, you know, be unique.

But I don’t want to launch to cricket. I feel like every time it’s like me, I think my pre launch strategy could really use some help finding a lead magnet and also understanding everyone’s keeps talking about your offer, your offer, your offer. And like, nobody explains, like, is that just, What I offer the product so I really want to not launch to crickets.

I want there to be a following I want to be able to be natural and be myself without having to do all the trends. Like I don’t want to do Instagram trends they change every day. I can’t keep up with that. Nobody likes social media, or at least everyone loves it, but it’s like, really, do you like it? It’s a lot, and it’s really hard to, as a business owner, keep up with it.

Pat Flynn: It’s hard because we’re past the point at which now, because everybody’s doing it, where you can just kind of create the thing, and you know, if you build it, they will come. So there has to be some sort of momentum going into something that you launch, especially as a designer, because there’s just so much noise out there.

And I think, number one, and I already feel it, you’re, you’re very clear with the why. And I think that’s where a lot of people get it wrong. They’re just creating because that’s what everybody else is doing, but you’re doing this and you’re, I love the idea of collections as sort of moments of your life or specific parts of the industry that you can focus on for a period of time.

That’s as many people often hear me say the riches are in the niches. So this isn’t just like I’m launching a clothing brand. It’s within my clothing brand, here’s something that people can get behind. And that’s what’s working today. The thing that a person or people can get behind because it stands for something.

There’s a message. And as you probably know, it’s more than about the clothing. It’s more than just about this idea of staying warm. It’s this idea of standing for something, this message you’re trying to get out there. And you want people to know that they’re not alone in that. And I think this is where the idea of storytelling comes into play quite a bit.

There is a clothing brand called The Hundreds that I’ve been a fan of over the, over the last few years. And it’s kind of a street wear kind of brand, but they have, they have this like culture, it’s even hard to phrase because it’s just like, the culture around this brand and the words that they use in the messaging all represents what you, if you’re a fan of that brand, kind of know what it’s about.

It’s about kind of freedom. It’s about expression, but in a sort of street kind of, there’s definitely a unity in a thread line, if you will, pun intended across all the decisions that they make. So. leading into a launch for a particular collection that has a message or something that you want to share is in my opinion, going to be about storytelling and getting people on your side of this line, right?

You create a line and you’re like, if this is you, if you believe in this, this is what I want to represent in this collection. You’re telling stories about that. You’re getting people connected. The photos that you, you, you publish represent that. And again, I’m not a designer myself, but if I was creating something about, you know, just how polarizing everything is these days, right? And I just wanted to kind of express how angry that makes me feel. I like it has to be this or that and this, this or whatever. Then like I would design a collection that would represent that. So it’s like, okay, half of the shirt is black and half of the shirt is white, but then it’s all torn up and it doesn’t even look symmetrical because this dichotomy between the two sides are like screwing everything up and why can’t we all just get along kind of thing. Right. So then, you know, I would, what they call sometimes culture surf, I wouldn’t call it like just doing the trends, but the topics and discussions around the message behind your collection, if there’s things that people can see or that represent that, that they’re going through themselves, then it’s like, okay, I’m, I’m buying the shirt or I’m getting involved with this collection. I want to support this artist in this collection because they are just like me or because they see the same message I see too. And I want to get behind that.

I want to stand behind that. And when people on the street come up to me and they go, why is your shirt like that? I have an answer, you know, this, this powerful message that can come with the force of fashion. So just a quick little read on, on your response to that and how are you feeling about that?

That’s not very quote unquote tactical. That’s more sort of bird’s eye perspective, but, but what are your thoughts on that? Are you doing any of that kind of stuff?

Krystle Krueger: I love storytelling. Like I literally love writing stories and writing since I was a kid. So I, you know, I, I actually love that aspect of it.

Like I create characters, I even wear characters. So I, I’ve already created like a little character to help me with the theme so I can really hone down the crazy chaos that then, you know, my brain. So I do love that. I think it’s like, now, how do I take this story and share it in a way that natural and kind of attracting the right target customer, like trying to find the right target customer, you know, like using lead magnets, I would get caught up on that.

Yes. So now that I have my story, how do I show that to the world? How do I interpret that, so I can also, you know, feel natural and get people.

Pat Flynn: Perfect question. So the idea is to get in front of audiences. How do we get eyeballs. And there’s a number of different ways to do that, right? I think a lot of people just default to, well, I got to pay for ads and I got to interrupt somebody easy on social media in order to kind of like, hopefully capture their attention.

And that can be very difficult and also very expensive. If we were able to do this and it were easy, what might it look like? And there’s a few different things that come to mind. Number one, if you have any relationships with people who have audiences who can relate to this story, maybe are even a part of this story, that’s where you can potentially be a guest on their YouTube channel or on their podcasts, for example, or get an email shout out for something that you have going on.

And again, this is especially for launches. This is where it is time to tap into those relationships that have been built over time. And of course, if that doesn’t exist yet, then we can start that for, for later. And it might be a slower ramp, but that’s, that’s number one. It’s so much easier to start with the relationships you have and have, and again, there’s, there’s some finesse to that, right? You don’t want to just go, Hey, friend, who I haven’t talked to in 10 years, like I’m launching this line. Can you do this for me? That’s not how you want to go about it. Right. But maybe, you know, you did something special for them. You designed their wedding gown or something and you’re like, Hey, like I’m, I’m designing something that’s important to me.

And if you had the opportunity to share this, I would love that because, you know, I still remember that day at the wedding and how happy you were. I want to make other people happy like that too, right? You kind of get them on board and again, I’m just making up these things, but hopefully they can relate.

So that’s number one. By far the easiest thing is to utilize the relationships you already have.

Number two is to utilize platforms that have the potential for explosive growth. And what I mean by that is if you’re starting something from scratch, it’s much easier to get exposure on a platform like a YouTube or a TikTok or an Instagram versus like a podcast or a blog, right? So you would choose one of those mediums and you would create short form content, this is the way to do it, that has the potential to go viral.

Krystle Krueger: That newsletter email you sent with the 10 short form and then 10 long form content. I actually found that newsletter email, that one was very, I have starred it and hearted it. It was very informational.

Pat Flynn: Oh, great. Oh, thank you for that. I appreciate that. Shout out to the Unstuck newsletter, by the way. Go and subscribe.

We’ll talk about lead magnets in a minute because I think, For an entrepreneur like you who has something tactile, it’s, it’s going to take a little bit more creativity to, you know, understand because people aren’t going to download like top 10 fashion tips. I mean, they might, but that’s not relating to the collection at all.

Right. It’s like, what. You know, unless you were an educator in that world, then that probably doesn’t make sense. So we’ll get into that in a second, but I feel like if you had a strategy of, okay, every day I’m going to post one for the next 30 days, or, you know, every day I’m going to post three for the next two weeks, or however you want to do it.

We’re all busy. And especially as a mom, you you’re massively busy. So however you might be able to fit that in and then have this idea that every video must have an incredible hook that then creates that line or that stance on something and it includes your brand in some way. Whether you end up specifically and explicitly calling out what it is that you’re wearing or not, I would definitely have that in like the description part of it, because that could just be, oh, she’s a fashion designer, of course she’s gonna talk about her inspiration for this particular piece, even though she didn’t call that out in the video.

But every once in a while you will do that. Hey, a lot of you have been asking about my, blouse here is how I made it. And, you know, so there’s a few different kinds of videos that you can create. Number one is you take that, that sort of like hard position on something going on in the world that people can, can understand.

This is a bad example, but I’ve been seeing a ton of these videos recently from people who have been very disgusted with the way society is with nine to five jobs. They’re just like, they’re go to nine to five and they can’t, they’re just like, I have to do this every day. And they’re, they’re just so, some of them are even getting emotional. It’s like, I can’t keep doing this. What can I do? Is this what life is all about? Just going to work, getting to go back home, go to the gym, eat, and sleep, and repeat? Like, what is this all for? It starts a discussion. It gets people kind of fired up about these things, right?

So rather than like a tip on something, it’s like, let’s start this discussion about something important that then the collection kind of has a relation to. Behind the scenes always works well, and I think this is where people in design have this unfair advantage of showing how something was created, right?

So there’s some videos that I’ve seen of people who create stickers, for example, and they’re just like, hey guys, I created this sticker and I want to show you how I did it, right? There’s often a better hook than that, but like they do like a time lapse and there’s like, hey, first I did this and this is where I got this inspiration from.

Actually, there’s a logo designer recently who’s been blowing up because she’s been taking brands, like well known brands and redesigning their logos and she just shows you the process, right? Which is a pretty cool schtick if you want to call it that, but you see where it’s going, like, you know what the end goal should be, or you’re curious to know what the end goal should be.

So when you see that video in your feed, you’re like, she’s redesigning, you know, FedEx’s logo. Like, I wonder how this is going to turn out, right? So of course you wait till the end and then it’s like, whoa, this is mind blowing. And now everybody’s like, can you design my logo? And then she’s like getting design clients now.

Right. So you could show like, Hey everybody, like this is a piece that I made for my collection and I want to show you how I made it. And you just have these really intricate, I don’t, maybe it’s a closeup of you going in the sewing machine and maybe it’s you selecting colors and it’s like, Hey, I, you know, it’s really fast, but people love to see those behind the scenes, right? It’s why shows like How It’s Made on the Science Channel have been running for 20 years because we’re like, oh, that’s how they make a tennis ball. That’s cool. And even if you don’t care about tennis balls, you’re just so interested in the process, right?

So behind the scenes on how you made these pieces can be really incredible because then people will go, wow, this is amazing. I want to get behind this. And especially if you include that message and that thing that connects with that person. And what’s really interesting is You know, if you do one a day for 30 days, for example, or if you do, you know, this is a season, right?

It’s like, okay, we’re leading to a collection. So it’s going to be a little bit more work now than what we’ll do later, but it’s putting the effort in now so we can reap the benefits later. It can just take one of those videos to pop off. I mean, we’re always one video away from getting the exposure that completely just like takes us to that next level.

So as far as like bets are concerned, and I’ll stop talking so you can comment on it in just a second, but that would be a good bet. Does it, does a bet always pan out? No, and, but, but you can take a good bet or a bad bet. This would be a good bet that at least would give you a shot of, of this sort of momentum that you’re looking for toward a collection.

Again, that’s how you get in front of a lot of people in a short period of time. Would be through something like that. And once you hit one, sometimes you’ll find, and even if you don’t hit one, there could be some famous person that ends up finding your thing on her feed. And it’s like, Oh my gosh, like, this is amazing.

And then all of a sudden Serena Williams is like, Hey, you got to check out Krystle stuff. And you’re like, where did this come from? Well, that wouldn’t have happened if you didn’t put those opportunities out there, right? So these are like little opportunities that may or may not germinate. But anyway, what are your thoughts on, on that?

Krystle Krueger: Oh, that’s perfect. Because actually in the, this new first doing kids shirts and I’m learning how to block print. So I’m literally, I’m taking a design my daughter made that I blowed my mind. Her flower, she calls her a mucus flower, don’t even know. I swear she comes up with these crazy names. I had her pick out the colors.

I bought all the stuff to do it. So I do plan on adding her sketch. I even had her sketch it out. And we’re going to be creating it. And based off, and she’s got this Like crazy design. I’m just having her be my artist because I actually can’t draw. I’m an artist that can’t draw So I went to fashion. She has this lovely beautiful, she calls it a birthday cake. I thought it was an alien It kind of looks like so we’re calling it the alien birthday cake But i’m like i’m just gonna make a print of this amazing thing and I was like, well, how do I print it myself? And we experimented with natural dyes that takes forever and you need so much product. So I was like, you know what?

Let’s get really artsy. Let’s learn how to block print I’m, like i’m always learning how to do new things that being a creative artist without actually having to draw Because I can only draw my fashion illustrations. So I’m using my daughter. She’s like an insane artist.

Pat Flynn: That’s so good.

Krystle Krueger: And she’s very good on camera.

Pat Flynn: That’s absolutely viral worthy right there. I mean just like hey I’m a fashion designer who doesn’t know how to draw so i’m gonna let my daughter do the drawings for me. And then it’s like, Hey, mom, how are you? You know, and it’s like, boom, boom, boom, boom. And at the end, it’s just like, that is amazing.

Right? Like, Oh, totally unexpected. Then the next video, you and your daughter come back and you start the same thing. Just like, there’s this woman, Erica. Erica Shows You, I think is her name because she has this little skit. And at the end, she’s like, Oh, how did you find out? Oh, well, Erica showed you. And it’s like, every time the same kind of framework.

Krystle Krueger: Oh, yeah.

Pat Flynn: And that’s where a person kind of can go, Oh, I know what to expect from Krystle’s videos. So I’m going to hit subscribe because I like this content and I want to see the next version. I want to see the next thing, which so happens to be the next piece in the collection. Right. And it’s like, by the end of this, it’s like, Hey, I look at all the 10 things I designed with my daughter.

And obviously there’s a fine line there. It’s like, you don’t want to use or, or abuse that kind of just like, Oh, I’m just inserting a child into this for, for viral purposes. Right. There’s been a lot of creators who’ve. been called out for that, but if it’s like truly, and I don’t see that happening here, but just something to think about.

But I love that idea. I mean, I love, love, love, love that. And every video you’re like, okay, I’m going to make the story snappier. I’m going to make, you know, people seem to enjoy when my daughter came on and made this joke. So we’re going to have her come on on the next one and make two jokes, right? Just like you take the, the one that kind of worked and you make it work better and you make it work better.

One is bound to hit. And, and I think that could be, that could be really amazing.

Krystle Krueger: I do try and make it like a family affair. Cause like I do involve her, like she sews with me. I teach her. So she does embroidery. And then I have my husband who used to like videotape skate videos when he was young. So I’m like, Hey, if this is going to be a business where if I make enough money, then my husband can quit his job and then come work for me, which is like, you know, and we can just do this cool stuff that we’ve always loved doing together. You know, like this is how I teach her. I teach her life stuff like that. I think I always love saying hi for my zoom.

Like she has a, it’s like, I’m like, Oh, sorry, Lorelei, it’s not like video, but she’ll still say hi anyways. Even if it’s just like a webinar, she’s like, hi. And she waves. I’m like, I have to bring her on each time. Like likely she’s at school otherwise she would be. Yeah, she, she loves it. But I, you know, I don’t want it to go to her head.

It’s going to her head.

Pat Flynn: I mean, what, what amazing life lessons to bring to her at this age. I was going to say that your husband could be like a recurring character is like, he’s kind of on the side, you know, Hey, what’s daddy doing? He just does a quick kickflip over there. And it’s like, Oh, he’s just skateboarding.

And, you know, it’s just, it’s just a recurring character. And in that kind of way as far as a lead magnet, I mean, again, it’s, it’s about the design and what the design stands for. I feel like if there was a, just a downloadable coloring page, even of one of your daughter’s designs.

Krystle Krueger: I did hear that because I was like trying to like use AI, like what the heck I need to leave magnet give me something.

And they said a coloring page, but I was like, I don’t know, don’t download and color, but I guess if it’s selling children’s shirts. Then the adults are downloading it for their kids. So it’s not a bad idea. Cause at first I was like, adults get killer, but you know what? My husband does love to color.

Pat Flynn: Some of the most sold books over the last decade have been coloring books for adults.

Krystle Krueger: Yeah, we have a couple. I mean, I don’t have the patience for that, but my husband loves it. He does these crazy intricate designs and they’re coloring in for hours. I’m like, I, that’s why I can’t do art. I have no patience.

Pat Flynn: If there’s a message behind it, an adult who believes in that message would probably download it.

And you know, especially if in one of those videos after people download, like, hey, go and download the color page for this birthday cake alien, right? And it’s like, Hey, send me an email or send me a message on social with your colored version. I want to share some of them in, you know, next week once I get some of them.

Right. So now you’re getting your audience involved. You know, that can be kind of neat. I love this. I think you have all the right pieces. I think it’s just a matter of laying it down and laying down those bricks. And then eventually something will, we’ll get built, you know, as far as lead magnet. Yeah. I think that that could work and getting your audience involved could be the way to, to make it make sense for, for sort of any age. And again, I think the most important thing is this messaging and like, what does it mean? Right. This is, I, I remember when I was in high school, a bunch of my friends and I were like, we got to start a clothing brand. And we just put words on shirts that we just, that there was no cohesion.

There was nothing like it didn’t work because it’s like, there was. Why? Everybody has a shirt and can do that, but this one is unique because of XYZ and plus with the story with your daughter behind that, that’s like just such a bonus and that is a great way that potentially sort of get some eyeballs on it sort of as a family affair.

Krystle Krueger: So, yeah, actually, I can hear I’ll grab it real fast. I have the birthday cake. You could tell me what you think it is, but I was like, it’s so let’s see if I can…

Pat Flynn: That’s the alien from The Simpsons!

Krystle Krueger: And I was like, she just created this from her head. I don’t teach her how to draw because I can’t. Every kid I know that, that watches and learns how to draw off YouTube, all of them are drawing the same eyes with a weird dot, but they’re all the same.

So I can’t distinguish where that came from. So my daughter, I’ve been sure to like, not teach her anything. She’s five and a half. She could, you know, learn in high school, you know, when she’s older. So I make sure just she’s like her creative. It’s just all in her head.

Pat Flynn: That’s so cool.

Krystle Krueger: And I’m like, Oh my God.

Pat Flynn: I mean, it’s going to look great. I’m excited to see it. And I know people listening might not be able to see it, but it did look like an alien, but I can also see it as a birthday cake as well.

Krystle Krueger: So three candles. That’s the, the eyes, the candles.

Pat Flynn: Can you tell everybody listening where they can go and check out your work and potentially see these designs and, and your collection that’s coming up?

Krystle Krueger: Yes. My website is YourFashionIsArt.com. On Instagram and basically any social media platforms it’s @YourFashionIsArt.

Pat Flynn: I love that.

Krystle Krueger: So, I’m trying to, you know, wearable art and the wear, you know, clothing is their canvas.

Pat Flynn: Is that your daughter on the homepage?

Krystle Krueger: Yes! See, she hams it up. She loves it.

Pat Flynn: And I love this, like, black, this, the pants, one is black, like, this linen, and the other one is kind of lighter.

That, that stands out. That looks really cool.

Krystle Krueger: It’s Upcycled, recycled fabric. Yeah. That’s the one I built for my dad. So it incorporates the, when he taught karate, incorporated Japanese and Chinese.

Pat Flynn: Yeah. I see the yin and yang there. That’s cute.

Krystle Krueger: Yeah.

Pat Flynn: Oh, amazing. So TikTok, Instagram, these short YouTube Shorts.

I mean, you could take the same video and natively upload it to each of them, but I think that you’d be wise to, to utilize those platforms and tell that story, show some behind the scenes and just have fun with it. I mean, don’t worry about being perfect. Worry about just being you.

Krystle Krueger: Yeah. Well, that’s easy.

I not very good at being cool.

Pat Flynn: Well, thank you, Krystle. And everybody definitely go check out YourFashionIsArt.com. I appreciate your time today, Krystle. Thank you. Best of luck.

Alright, I hope you enjoyed that coaching call with Krystal. Again, you can find her and all that she’s up to at YourFaYourFashionIsArt.com.You enjoyed this coaching call. We’re going to do more in the future, and we have a lot more opportunities for that coming up. And you might be able to win one of those too, especially if you are on our email list. And you help refer a lot of people to our email list. You might see that if you receive our emails, if you haven’t, well, at least join the Unstuck newsletter, you can go to SmartPassiveIncome.com/unstuck to make sure you get that in your inbox. Once a week, a story or a lesson from me to help you get unstuck, because that’s really how we progress forward. No matter where you’re at in business, you know, what got you here won’t get you there. You’re always going to be stuck in some way, shape, or form.

And it’s by hearing other people who’ve gotten unstuck or hearing the right strategies to get out of where you’re at now, to get to the next level, that’s how you do it. So SmartPassiveIncome.com/unstuck. Thank you so much and I look forward to serving you in the next one. Cheers.

Thank you so much for listening to the Smart Passive Income podcast at SmartPassiveIncome.com. I’m your host, Pat Flynn. Sound editing by Duncan Brown. Our senior producer is David Grabowski, and our executive producer is Matt Gartland. The Smart Passive Income Podcast is a production of SPI Media, and a proud member of the Entrepreneur Podcast Network. Catch you next week!