If you’re a business owner, this might be one of the most important podcast episodes you listen to. That’s because as an entrepreneur, whether you’re just starting out or have been doing this for a while, you’re probably constantly coming up with ideas. Some of those ideas are probably great. Some of them … not so great! But when it comes to great ideas, you need to know how to actually get them out into the world. And I’m not talking about specific strategies, like email or advertising. What I’m talking about is this: How do we take our ideas and put them out there so they’ll spread?
That’s the big idea behind today’s episode. This stuff is on the level of Made to Stick by Chip and Dan Heath, or Outliers by Malcolm Gladwell. Today I’m talking to Jeff Goins, from GoinsWriter.com. Jeff is a great friend of mine, someone I’ve known for over a decade now who’s been on the show before and has helped me with my own book writing. And he’s here today to help us all out. So if you’re looking to create ideas that spread on their own, this one’s for you.
Today’s Guest
Jeff Goins
Jeff Goins is a writer, keynote speaker, and entrepreneur with a reputation for challenging the status quo. He is the best-selling author of five books including The Art of Work and Real Artists Don’t Starve. His award-winning blog GoinsWriter.com is visited by millions of people every year, and his work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, Psychology Today, Business Insider, Time, and many others. Through his online courses, events, and coaching programs, he helps thousands of creatives succeed every year. A father of two and a guacamole aficionado, Jeff lives just outside of Nashville, Tennessee.
You’ll Learn
- How a sociology paper from 1971 set Jeff on a course to learn how ideas spread
- Why ideas spread not because they’re true, but because they’re interesting
- The formula you need to follow to have an “enduringly great idea”
- What COVID-19, the keto diet, and the movie Braveheart have to do with ideas that spread
- Why Jeff’s best-written book sold the worst
- The importance of knowing your idea’s “category”
- Why you need to think about what your audience assumes is true that might be holding them back
