Email Marketing Magic
Part of the SPI Community course library. Learn how to polish your email strategy to engage more readers, make more sales, and grow your brand.
Learn what to write and when to send it
Do your email newsletters take a ton of time, give you a ton of anxiety, and honestly, don’t get many opens? Let’s change that.
Pat Flynn will teach you exactly what emails to send, to whom, and at what time to help you get more engagement—and eventually more sales. Instead of worrying about unsubscribes and people who complain about you sending emails, you’re going to get thanked by your readers for sending them!
Start at the beginning
We start from the beginning to set you up for success. Even if you have an email list already, most people overlook some key items that affect how emails show up in people’s inboxes (or even if they show up at all).
Clear action items
At the end of each lesson, Pat gives you a very clear, very manageable action item—your assignment for the lesson. This makes sure that you are making steady, ongoing progress and that you start seeing results right away.
Go beyond the basics
Gain a professional-level understanding of who is on your list, and how to talk directly to them instead of just “blasting” messages to everyone. Pat will teach you which tools play a part in email marketing success, and then demonstrate step-by-step how to use them.
You don’t have to be a great writer
Don’t fret if your writing skills aren’t strong. We’ve included all kinds of email templates that you can use in different parts of your business. Just copy and paste so that you can move on.
Easy-to-follow video tutorials
Walk you through the entire process with step-by-step videos, so that even if you’re the most technologically challenged person in the world, you’ll be able to get things done.
Learn what makes your audience happy
Instead of worrying about unsubscribes and people who complain, you’ll learn how to send emails your audience actually WANTS to read, even if you’re selling something.
Focus on simplicity over complication
Email marketing can turn into a giant complicated nightmare, but that does no one any good. Learn to leverage the strategies that give you the biggest ROI with the least amount of overwhelm. This isn’t push-button easy, but we simplify and reduce the overwhelm as much as possible so that you can finally take action and make emails work for you.
Advice that grows with you
As your business expands, you can venture into the more advanced areas of the course, such as lessons on segmentation or how to use advanced tools like RightMessage, to help you take growth, monetization and automation to new levels.
Ready to learn email marketing?
The SPI Community has the education, support, and accountability you need to progress in your business.
Learn to use Kit
Kit (formerly called ConvertKit) is our favorite email service provider—it strikes a balance between intuitive usability and powerful automation. All step-by-step videos in the course use Kit. You don’t have to use Kit to succeed with this course, but we highly recommend it.
[Full disclosure: SPI founder Pat Flynn is a compensated advisor and SPI Media is an affiliate for Kit.]
Meet Your Course Instructor
Hi, I’m Pat Flynn. If you’re an entrepreneur, podcaster, YouTuber, blogger, course instructor, consultant, coach, author or any other creator who is building an audience, I can help.
Ever since I was let go from my architecture job in 2008, I’ve run my own businesses, and it didn’t take long for me to realize just how important email marketing was to the equation of building a successful business.
In fact, I’ve gotten to become so obsessed with email, that I actually became an advisor to an email marketing company, Kit, in 2014. Since then, it’s become an even bigger focus of mine, and on SmartPassiveIncome.com, it’s no longer just me – I have a whole team of people whose focus is delivering value through email so that we can help the most people possible.
I’ve generated a few million dollars online since 2008, and I can safely say that email marketing has had to do with almost all of that income. I’m excited to share with you what works, and what doesn’t, and help you finally get a grasp on this thing that most people try to avoid. It can make all the difference.
Email Marketing Magic Course Outline
Welcome, Students!
- Welcome! Watch This First
Part 1 / Module 1: Setup and Foundation
- Lesson 01: Welcome! The Purpose of Email
- Lesson 02: Your (ESP) Email Service Provider
- Lesson 03: Quick Settings & A Professional Email Address
- Lesson 04: Basic Email Terms and Definitions (Overview)
- Lesson 05: The Design and Voice of Your Emails
Part 1 / Module 2: Optimizing Entry Points
- Welcome to Module 2
- Lesson 01: Create Forms that Convert
- Lesson 02: Build Great Landing Pages
- Lesson 03: Make Better Lead Magnets
- Lesson 04: Select Your “Signature Download”
- Lesson 05: Create Content Upgrades that Convert
- Lesson 06: Customizing Thank You Pages that Rock
Part 1 / Module 3: Grow Your List
- Welcome to Module 3
- Lesson 01: Audit Your Website
- Lesson 02: Collect Emails from a Podcast
- Lesson 03: Collect Emails from a YouTube Video
- Lesson 04: Earn Email Subscribers from Guest Appearances
- Lesson 05: Radically Grow Your List with Webinars
- Lesson 06: Create a Challenge that Moves People
- Lesson 07: 100 Emails Challenge
- Lesson 08: Recommendations and the Creator Network
Part 1 / Module 4: What to Send
- Welcome to Module 4
- Lesson 01: Broadcast Emails
- Lesson 02: Autoresponder Emails
- Lesson 03: Newsletters, Digests, and Nurture Sequences
- Lesson 04: The Email Template Bank
- Lesson 05: WHEN to Send Emails
Part 1 / Module 5: Optimizing Your Emails
- Welcome to Module 5
- Lesson 01: Increasing Open Rates
- Lesson 02: Increasing Click-Through Rates
- Lesson 03: Increasing Deliverability (Emails that Actually Reach the Inbox)
- Lesson 04: Cleaning Your List
- Lesson 05: Tagging and Segmentation (An Introduction)
- Lesson 06: What’s next?
Part 2: The ABC Bank
- Autoresponder Bank
- Broadcast Bank
- Campaign Bank
We believe in community-driven courses
Save 16% with annual billing
Start
Do It Yourself
$49
/ month
Billed quarterly for $147
$41
/ month
Billed annually for $490
As a Start member, you’ll have access to:
- A network of like-minded entrepreneurs through direct messaging and active community discussion channels
- SPI’s entire library of pre-recorded courses
- Live and recorded workshops
- Mini-courses
- Guided pathways
Accelerate
Do It Together
$99
/ month
Billed quarterly for $297
$83
/ month
Billed annually for $990
Everything in Start, plus:
- Exclusive office hours with Pat Flynn twice a month
- Live cohort-based course accelerators
- Monthly post-based quests
- Early access to new courses
- Peer-led mastermind groups
Thrive
Vetted Entrepreneurs
$149
/ month
Billed quarterly for $447
$125
/ month
Billed annually for $1490
Everything in Accelerate, plus:
- Full-Time Entrepreneur Playbook — filled with essential tools and templates for running a successful business
- Quarterly Sprints
- Vetted mastermind groups led by trained peer facilitators
- Expert feedback during live Ask-Me-Anything events hosted by our Experts in Residence
- Advanced live office hours with Pat Flynn twice a month
The Thrive tier is an application-based membership with open enrollment each quarter.