Category: Editorial and Writing
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Are You Taking Advantage of Recurring Posts?
How to incorporate recurring posts — content that gives readers something to look forward to — into your blog editorial calendar.
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The Dark Side of Successful Blogging
Blogging is a great way to interact with your community while growing your business, but it’s not without its drawbacks. Today, I’m keeping it real with a chat about the dark side of successful blogging.
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The Ultimate Guide to Finding and Using Images on Your Blog
A website that does not use images is akin to a restaurant absent of decor—uninteresting and uninviting. Here’s how to find and use images on your blog.
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The Content Pyramid: Healthy Portions of Posts for Your Blog
How do I map out what I’m going to write about? Well, I use something I call The Content Pyramid. Here’s what it’s all about.
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How to Write Blog Posts That Go Viral
Not all blog posts can go viral (thankfully!), but today’s guest post is all about how to be strategic enough to up the chances that your posts will.
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Content without Design Is Dumb
Content is king, but content without design is dumb. Design matters, as it’s often the first impression you’re going to make on your website.
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It’s Dumb Not to Dumb It Down
To help reach a broader audience, try to dumb it down. Or, better said, simplify. Don’t make your content too complex or confusing.
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Different Posts for Different Folks: Beyond Just Being Consistent
One of the most important things you can do to ensure your blog stays relevant and successful is to focus on consistent blogging.
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A Quick Exercise That Will Help You Write Better—You Try!
You aren’t writing to you, you are writing for your audience. Here’s a quick exercise to help you write better and grow your business in the process.
