In this session of The Smart Passive Income Podcast, I’m really excited to chat with Jonah Berger, a marketing professor at Wharton’s School at the University of Pennsylvania and author of his new book, Contagious: Why Things Catch On. [This link leads to Amazon. Full disclosure: I make affiliate commission if you purchase through this link.]
To sum it up, the book is about why and how stuff goes viral.
Even though it’s highly unlikely that we’re going to have that one video, one article or one anything?that just spreads like crazy that takes us from nothing to world-famous in less than a day (although that could and does happen sometimes), there are principles behind why things go viral that we as business owners and content creators can use to get better and faster results.
Jonah breaks down contagiousness into six specific principles:
- Social Currency
- Triggers
- Emotion
- Public
- Practical Value
- Stories
Six STEPPS, if you will, which we talk about during our session together.
If you liked this episode, let Jonah know on Twitter here.
Also, keep in mind that ‘viral’ doesn’t necessarily mean world-wide. Viral within a specific community or a niche market can have a significant impact on your business and bottom line, and for bloggers and business owners that becomes a more attainable goal.
When I created GreenExamAcademy.com, most of the world didn’t even know about it, but after Google picked up a lot of what I wrote and people started to share it on forums and blogs, it went viral for those who were interested in learning about the LEED exam—for those that mattered.
Most of the world still doesn’t even know what the heck the LEED exam is or about my website, but the world that matters does.
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Today’s Guest
Jonah Berger
In this session of The Smart Passive Income Podcast, I’m really excited to chat with Jonah Berger, author of Contagious: Why Things Catch On.
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Website:
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Twitter:
You’ll Learn
- What exactly causes things to go viral and why that’s important.
- The meaning of social currency and how content creators can use it.
- What motivates people to share things.
- What triggers are and how to use them in marketing.
- The importance of naming things.
- The role that emotion plays when it comes to the content people share.
- The definition of “practical value.”
- How to differentiate between features and benefits.
- Plus a whole lot more…
