Level Up: Email Marketing Pathway
Part of the SPI Community course library. Optimize your email marketing practices, accelerate your business.
Level up your email marketing game
Is your email marketing strategy causing excess stress, taking a ton of time, and honestly, not performing as you had planned? Let’s change that.
This exclusive All-Access Pass pathway is a curated collection of lessons and workshop snippets that will help you optimize the performance of your email campaigns and focus on building and auditing your email funnels.
By the end of this pathway you will be able to:
Optimize your email titles
Build or audit your primary email funnel
Understand what an email funnel actually entails
Identify how to increase your open rates, click-through rates, and deliverability
Design a roadmap to track progress toward monthly goals and bridge gaps
Make a plan to repurpose content you have already created
Score leads and build action plans that make sense to your business
Become a Member Today
Like you, we’re online entrepreneurs who crave connection, direction, and support from people like us.
Must-haves before taking this pathway:
Learn to use Kit
Kit (formerly called ConvertKit) is our favorite email service provider—it strikes a balance between intuitive usability and powerful automation. All step-by-step videos in the course use Kit. You don’t have to use Kit to succeed with this course, but we highly recommend it.
[Full disclosure: SPI founder Pat Flynn is a compensated advisor and SPI Media is an affiliate for Kit.]
Take it from these members who are already feeling the pathway’s impact firsthand
“I have learned a ton over the last few years, and Pat’s new Email Marketing Pathway course is a great example. He packages things so well in courses and outlines everything in an easy-to-follow manner. Progressing after completion is a matter of putting the lessons into action. You will surely grow from a small email list and be amazed by how simple it was to do with this guidance. Pat Flynn and the team at SPI are a great bunch of people who care about your success. You won’t regret joining the community! Come join us!!!
#TeamFlynnForTheWin”
Andrew Borst
Raven Pontiac Media LLC
“Level Up: Email Marketing was really helpful in giving me a high-level overview of marketing funnels and how to manage a journey for potential clients. This will be useful in my full-time job and for any future entrepreneurial endeavors. It also gave me a respect for those who would be on any email lists I oversee to make sure they are the right people to be on the list and not to take advantage of it by spamming them or anyone who shouldn’t be on the list.”
Greg Lees
Level Up: Email Marketing Pathway Outline
Introduction
- Welcome to Level Up: Email Marketing!
Level 1: Optimizing Your Emails
- 1.1: Increasing Open Rates
- 1.2: Subject Line Considerations
- 1.3: Increasing Click-Tthrough Rates
- 1.4: Increasing Deliverability
- 1.5: Purge & Clean Your List
Level 2: Email Funnel Basics
- 2.1: What is a Funnel?
- 2.2: 6 Parts of an Email Funnel
Level 3: Fixing Your Funnel(s)
- 3.1: Funnel Vocabulary
- 3.2: MOFU is the Magic
- 3.3: Create Once, Use Again
- 3.4: Expressed Interest? Follow Up
- 3.5: Lead Scoring
- 3.6: Weekly Snapshots
- 3.7: Don’t Just Automate
What Now?
- Recommended Further Learning
- Feedback & Digital Credential Application
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