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Rework Hardcover – March 9, 2010

4.5 4.5 out of 5 stars 11,388 ratings

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Rework shows you a better, faster, easier way to succeed in business. 

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. 

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach,
Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
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Book recommendations, author interviews, editors' picks, and more. Read it now.

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Editorial Reviews

Amazon.com Review

Amazon Exclusive: Seth Godin Reviews Rework

Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Rework:

This book will make you uncomfortable.

Depending on what you do all day, it might make you extremely uncomfortable.

That's a very good thing, because you deserve it. We all do.

Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect.

This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.

There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.

Stop reading the review. Buy the book.--Seth Godin

Review

"Jason Fried and David Hansson follow their own advice in Rework, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice.  There's no jargon or filler here just hundreds of brilliantly simple rules for success.  Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes."
--Chris Anderson, New York Times bestselling author of The Long Tail and Free
 
"House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist -- this is 'the book for you,' a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that's what!"
--Tom Peters, New York Times bestselling author of In Search of Excellence, Thriving On Chaos and Leadership
 
"If given a choice between investing in someone who has read
Rework or has an MBA, I'm investing in Rework every time.  This is a must read for every entrepreneur."
--Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks
 
"Inspirational... 
Rework is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more."
--Scott Rosenberg, Co-Founder of Salon.com and author of Dreaming In Code and Say Everything

"The brilliance of
Rework is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed."
--William C. Taylor, Founding Editor of Fast Company and coauthor of Mavericks At Work 

"...a Webby manifesto for post-recession success."
--Newsweek

Product details

  • Publisher ‏ : ‎ Crown Currency; 1st edition (March 9, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0307463745
  • ISBN-13 ‏ : ‎ 978-0307463746
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 5.7 x 1.04 x 8.55 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 11,388 ratings

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4.5 out of 5 stars
11,388 global ratings

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Customers say

Customers find the book easy to read and a quick read. They appreciate the good advice and insights on productivity, teamwork, and success. The book provides a perspective on simple ideas and solid reasoning behind each one. Readers describe the pacing as straightforward and direct. They find the advice refreshing and inspiring. The book is described as honest and reliable.

AI-generated from the text of customer reviews

767 customers mention "Readability"745 positive22 negative

Customers find the book readable and easy to understand. They say it's a quick read and good for busy people. Many consider it a must-read for business owners. The book is considered no-nonsense and interesting.

"...Do you work? You need to read this. A first-grader could read this. Super easy. Super fast. Super information. I believe everyone needs to read this...." Read more

"...273 pages, but most of that is filled with white space and somewhat relevant artwork (almost too much artwork, really), so it's an easy read...." Read more

"...The book is almost 300 pages, but it is extremely quick to read. So there are no excuses for not taking 2 hours to go through it...." Read more

"...REWORK, on the other hand, was written by real business owners who've been there, done that, and lived to tell about it...." Read more

432 customers mention "Advice quality"400 positive32 negative

Customers find the book offers good advice on productivity, teamwork, and success. They appreciate the insights and practical recommendations on fundamental principles to apply. The book is described as insightful, sensible, and practical.

"...It's not going to tell you what to do -- it's giving you fundamental principles to apply. Not all of these principles will work for every business...." Read more

"...That's why the early reviews really irked me. Is this book insightful? Clearly. Is it legendary or tear-worthy? Give me a break!..." Read more

"...Being a good writer is about more than writing. It is about clear thinking and communication. Marketing is not a department...." Read more

"...Great idea! I need to think about how to do that in my firm. Those gems for me may do nothing for you...." Read more

402 customers mention "Insight"393 positive9 negative

Customers find the book insightful and providing a perspective on simple ideas. They appreciate the solid reasoning behind each idea, as well as the straightforward ways to handle almost any situation. The book uses analogies to teach different concepts and is entertaining and informative. Readers also mention it's pragmatic and well-informed.

"...It's easy reading, personal, and very provocative. My one complaint is that there is not always justification for their claims...." Read more

"...the ideas around productivity, competitors, hiring and culture are so powerful that they are worth reading twice (if not 100 times)...." Read more

"...The content is entertaining as well as informative. Their methods work. Their advice is solid. Their message is clear...." Read more

"...opinionated business talk, but most of it is well informed and very pragmatic...." Read more

79 customers mention "Pacing"61 positive18 negative

Customers find the book's pacing good. They say the essays are short and the journey clear, with concise and actionable chapters. The book keeps it real and provides practical advice for starting a business.

"...Is this book insightful? Clearly. Is it legendary or tear-worthy? Give me a break!..." Read more

"...REWORK is a very easy read. It gets right to the point, much to my delight...." Read more

"...It's written as if spoken. It's written clearly and directly - straight to the point - and doesn't let business manual fluff..." Read more

"...The only drawback is that it is a little too anecdotal and don't find that it's gonna turn me into the next Jeff Bezo's, it's more in the lines of..." Read more

65 customers mention "Refreshment value"65 positive0 negative

Customers find the book refreshing and inspiring. It offers new ideas and experiences that challenge their views. They find it stimulating and enriching, allowing them to shift their perspective.

"Some refreshing or opposite ideas and experiences for what we usually think happens and execute in running a business...." Read more

"Rework by Jason Fried provides an energetic and alternative view on the nature of work in the modern world...." Read more

"...It's there to help you get it DONE. It is stimulating and catapulting. It's that pat on the butt from your coach...." Read more

"...It then takes those choppings, and fertilizes new ideas...." Read more

56 customers mention "Authenticity"47 positive9 negative

Customers appreciate the book's authenticity. They find it straightforward and honest, providing reliable information. The book helps readers become self-aware and confident.

"...last 2/3 of the book is the type of crystal-clear, simply-stated, pure truth that you've come to expect from 37 Signals...." Read more

"...It catapults you through that `puberty' phase and makes you self-aware and self-assured. It is quick in its language because the message is simple...." Read more

"...These are balancing principles. Brutal honesty, laserlike focus, humane and realistic limits...." Read more

"No rocket science ideas or jargon. Simple, honest and on point, as things should be...." Read more

41 customers mention "Humor"29 positive12 negative

Customers enjoy the book's humor. They find it witty, with cute sayings and a humorous approach to addressing challenges. The writing style is easy to read and enjoyable, with no fancy phrases or overly long sentences.

"...The author's writing style makes reading purely enjoyable. In fact, I turned off a movie on the plane to read this instead...." Read more

"...And so this book is actually an antidote for that reckless egotism: rather than emphasize methods to grow big, strong, rich and famous fast..." Read more

"...Now, the time to reread came, and it seemed too radical in some places. I grew up from being a maximalist..." Read more

"...They didn't try to interject humor, sarcasm, fluff, or be over the top in an effort to make the book more interesting...." Read more

39 customers mention "Content"18 positive21 negative

Customers have mixed views on the book's content. Some find it relevant and straightforward, with references and great resources. Others feel the topics lack depth and are too short without any concrete examples or case studies.

"...However none of topics goes into deeper analysis, all goes fast like Mc Donald’s...." Read more

"...I enjoyed reading it. As a business book, it breaks all the rules. And that is precisely the point...." Read more

"...References are few and far between. I read more hidden advertisements about 37 Signals than proofs about the topics...." Read more

"...It's based on experience with some references, but it is not a theoretical book...." Read more

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Top reviews from the United States

  • Reviewed in the United States on March 6, 2018
    I have never read a book like this in my life. I loved it. But it was not what I expected. This is a book of off-grid business principles and strategy -- not actionable step-by-step instructions. The tone, voice, and style are atypical for a professional business book, which makes it unique. I believe this is the author's point well-made. It's easy reading, personal, and very provocative.

    My one complaint is that there is not always justification for their claims. There is a lot of straight talk, which for me, were points well-taken. I get it. Some have said the book sounds arrogant. Well, okay. You're entitled to that opinion. But honestly, I didn't take it that way at all. I felt they were passionate about the points they made. It had a very forward tone. One thing I will mention is that perhaps some of their points needed more "proof". But the style was refreshing for me, personally. I enjoyed reading it. As a business book, it breaks all the rules. And that is precisely the point.

    If you're looking for a book giving you step-by-step instructions on how to build a business -- this is not the book for you. Many who expected this were disappointed. This is not a traditional book by any standard. It's not a book that provides "how-to's". It's a book of principles. The key for the reader is being able to take their principles, evaluate them, and mold it to your individual business model with a strategy that fits. If you can't do that -- you're going to hate this book. It's not going to tell you what to do -- it's giving you fundamental principles to apply. Not all of these principles will work for every business. It would be foolish to think they would. A lot of successful companies don't follow these principles at all. Time-honored truth reveals there's more than one way to do things, and every business is different. But what I appreciate is that 37Signals found their niche in the business world, realized they had achieved something great, had something different and unique to offer -- and shared it with the business world in a style all their own. It's brave. It's bold. It's even brash, perhaps. But this book is not gospel. So don't take it as such. For me, there are pearls of wisdom here that cannot be ignored. And some of their advice is so risky, it needs to be evaluated carefully if embarked upon and applied. But if it worked for them -- in their own right, they can claim it and share it. And that's precisely the message of this book.

    The book is persuasive, but don't read it blindly. Carefully consider their points and consider the possibility of applying them successfully.

    In closing, do yourself a favor -- get the book. It really is worth it. But have the proper expectations.

    My advice would be this: Don't start a business or organization of any kind until you have read this. Every CEO needs to read this. Every employee needs to read this. Every entrepreneur needs to read this. Do you have a job? You need to read this. Do you work? You need to read this. A first-grader could read this. Super easy. Super fast. Super information. I believe everyone needs to read this. Yes, everyone. And once you do, I bet you'll read it again.

    Five stars. Well-earned.
    95 people found this helpful
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  • Reviewed in the United States on March 12, 2010
    One of my biggest gripes about the early reviews to come out about Rework is that they had no substance. Words like "inspirational", "brilliant", and "rethink" generally trigger my BS alarm, so I really didn't know what to expect with Rework. I've been reading Signal vs. Noise, the design and usability blog by 37signals, for a few years now, and I've had plenty of time to become acquainted with Jason and David's style. That I even refer to them by their first names should clue you in to their style. They come across in writing as they do in their live webcasts and presentations: familiar. Point is, I've been irked by the longest by those vapid early reviews to come out. They meant nothing to me. Hopefully you'll find this review more much helpful for determining whether or not Rework is worth your time.

    TL;DR Version: Buy the book if you have no idea what 37signals stands for. If you do, expect SvN on paper.

    Long Version: If you've never heard of 37signals or read Signal vs. Noise and you're a business owner or someone who needs to buy a book for an "entrepreneur" (Jason and David prefer the term "starter"), then this is a pretty good book to purchase. It's 273 pages, but most of that is filled with white space and somewhat relevant artwork (almost too much artwork, really), so it's an easy read. From start to finish I spent just over a few hours reading Rework, and I'm no speed reader by any stretch of the imagination. Don't expect to be blown away by any revolutionary ideas, either. One of the early reviews to come out said, "The clarity, even genius, of this book actually brought me to near-tears on several occasions" (Tom Peters, New York Times bestselling author). I don't want to bad mouth the guy, because I don't know him, but that's some wicked crazy rad hyperbole. This is a simple book that's just a by-product of the blog. Nothing more, nothing less.

    If you are someone who is very familiar with 37signals and has spent a considerable amount of time reading the blog, then don't feel like you need to pick up this book immediately. Don't get me wrong, $12 (or however much it costs when you buy Rework) is entirely worth it, if even just to have some good night time reading material. But if you think that Rework will bring you any additional insight into 37signals beyond what is available online, then you are thinking incorrectly. Rework felt like a package of SvN blog posts from 2007 to 2009. I'll explain why in a bit.

    The Major Takeaways:

    If you're strapped for cash and still want to take away lessons from this book, just read the table of contents and then cross-reference those words with the 37signals blog. Jason and David do a heck of a job being straightforward about what they are writing about. For example, "Ignore the real world" (page 13) can be found on their website. In fact, a whole bunch of their content from Rework can be found on their website. To wit:

    "Learning from mistakes is overrated" (Rework, page 16): "Learning from failure is overrated" (Feb. 3rd, 2009)(SvN)
    "Planning is Guessing" (Rework, page 19): "The Planning Falacy" (Jun. 12th, 2009) (SvN)
    "Workaholism" (Rework, page 25): "Fire the workaholics" (Mar. 7th, 2008) (SvN)
    "Enough with 'Entrepreneurs'" (Rework, page 28): "The word entrepreneur and its baggage" (Apr. 22nd, 2009) (SvN)
    "Scratch your own itch" (Rework, page 34): "What's your problem?" (Getting Real)
    "No time is no excuse" (Rework, page 40): "There's always time to launch your dream" (Mar. 10, 2009) (SvN)
    "Outside Money is Plan Z" (Rework, page 50): "Fund yourself" (Getting Real)

    And that's just the first 50 pages! You see where I'm going with this. If you are an avid reader of 37signals and have kept up with them for 6-12 months, then most of what you read in Rework will simply be a regurgitation of what's already been written online. That's why the early reviews really irked me. Is this book insightful? Clearly. Is it legendary or tear-worthy? Give me a break! The grand language is really making me distrust books, and if I didn't already know the great work that 37signals does or if I were not already a long time customer with 37signals, I wouldn't have bought this book. The flowery language of the early reviews just made me expect the world from Rework, and all I really got was the hardcover form of Signal v. Noise, with better edits and word choice.

    I wouldn't write this long, rambling review if I wasn't passionate about the line of work that 37signals is in. I owe much of my organization and peace of mind to 37signals products, so count me as one of the 37signals "audience" members. I think Rework is an exceptional book in that it serves as a reminder of many of the lessons and "recipes" that Jason and David have given us through the years. It is definitely worth the money if you have not already internalized much of the lessons contained in the Rework table of contents. If you have, and you are an avid fan of Jason and David already, then there's really no need to read Rework unless you have some extra time on your hands.

    And to Jason and David, if either of you actually read this review, then I hope in your next book you'll ditch the early BS reviews. That's my main gripe. If you want to recycle SvN from 2009-2011 and turn it into a book called ENHANCE! in 2012, that's fine by me. I'll be the first one in line to read it; but know that I, and many other readers, will expect to see the same stuff that we've already read on the blog. I love the work you two do; I mean I REALLY love the work that you two do. But come on. Don't set me up for the stars and then throw glitter in my face.

    All in all I give Rework a 7/10. It's worth a read if you have no clue what 37signals stands for. Even if you do, buy the book for a friend or out-of-touch boss.
    1,161 people found this helpful
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Top reviews from other countries

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  • Shalom
    5.0 out of 5 stars One of my favorite books on productivity
    Reviewed in Canada on October 12, 2024
    This book provides counter-intuitive advice about business, setting it apart from the hustle/bro culture of self-help business books. It is full of art illustrations and each piece of advice is just a page or two. Very easy to digest and pick up when you need some inspiration.
  • Trina Dutta
    5.0 out of 5 stars Quite useful for corporate workers
    Reviewed in India on February 9, 2025
    Insightful and an eye opener
  • axel11
    5.0 out of 5 stars Neue Sichtweisen
    Reviewed in Germany on January 10, 2025
    👌👍
  • Arthur S. Lima
    5.0 out of 5 stars Absoluto!
    Reviewed in Brazil on February 5, 2021
    Esse livro é genial, principalmente agora na era após Covid-19.

    Cada reflexão foi uma epifania para mim, pois o livro não se propõe a explicar-se muito. Solta ideias poderosas "pelas metades". O leitor que deve explorar o restante dos raciocínios, e talvez por este fato o livro me fez aprender muito sobre empreendedorismo e relacionamentos profissionais.

    Os principais assuntos para mim foram as reflexões sobre workahoolism, foco na simplicidade, produtividade real e "sinceridade de dono" que senti ao longo de todo o livro. Empreender é uma coisa difícil, mas também muito satisfatória, se o indivíduo sabe ser sincero com si próprio e andar no próprio ritmo, incluindo a habilidade de verdadeiramente liderar e gerir uma empresa, poderá aproveitar toda a jornada enquanto vive a vida além do trabalho.
    Senti após este livro, que boa parte de nossas reflexões devem estar voltadas para descobrir qual o equilíbrio certo para nós mesmos, e então construir uma vida baseada neste equilíbrio. Em outro ângulo, mais uma vez percebi o grande valor de ser capaz de pensar sozinho, mesmo que signifique ir contra a maré.

    Como dizia Warren Buffett, o risco vem de não saber o que está fazendo. Mas a parte que faltava achei neste livro. É preciso saber o que está fazendo, quem é o interessado, e confiar em si mesmo! Assumir a responsabilidade por nossas escolhas, e arriscar para construir a vida que NÓS desejamos viver.
  • Sandra RL
    5.0 out of 5 stars Muy buen libro
    Reviewed in Mexico on July 30, 2020
    Es un libro excelente. Es muy fácil de leer porque la manera en la que está escrito hace que así no seas un lector frecuente, puedas apreciarlo, leerlo rápido y aprender de él. Tiene muy buena información y bastante real para hoy en día. Lo recomiendo 100 %.