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Sally Hogshead
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How the World Sees You: Discover Your Highest Value Through the Science of Fascination Kindle Edition

by Sally Hogshead (Author) Format: Kindle Edition
4.3 4.3 out of 5 stars 630 ratings
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This “lively” New York Times–bestselling book “is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market” (Publishers Weekly).
 
You already know how you see the world.
 
But do you know how the world sees you?
 
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?
 
Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.
 
This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including
 

  • Your top two Fascination Advantages in communication
  • The personality Archetypes you need on your team to optimize your success
  • The five words to describe your personality's highest value

 
To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

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  1. Print length
    453 pages
  2. Language
    English
  3. Publisher
    Harper Business
  4. Publication date
    July 1, 2014
  5. File size
    22.8 MB
  6. Page Flip
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  7. Word Wise
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  1. You will not win by being invisible. Today, you win by being seen and remembered.
    Highlighted by 857 Kindle readers
  2. Every time you introduce yourself, you have about nine seconds to engage your listener.
    Highlighted by 835 Kindle readers
  3. It matters less how you see the world. It matters more how the world sees you. If you fail to understand what your audience truly values, then you can’t communicate yourself in a way that makes people want to build connection and loyalty.
    Highlighted by 823 Kindle readers
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Editorial Reviews

Review

This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it, and then buy copies for your colleagues. A lot of copies.

-- "Seth Godin, New York Times bestselling author, on Fascinate"

From the Back Cover

You already know how you see the world.
But do you know how the world sees you?
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?
Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you--at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.
This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including
  • Your top two Fascination Advantages in communication
  • The personality Archetypes you need on your team to optimize your success
  • The five words to describe your personality's highest value
To become more successful, you do not have to change who you are--you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

Product details

  • ASIN ‏ : ‎ B00FJ34XWY
  • Publisher ‏ : ‎ Harper Business; Illustrated edition (July 1, 2014)
  • Publication date ‏ : ‎ July 1, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 22.8 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 453 pages
  • Customer Reviews:
    4.3 4.3 out of 5 stars 630 ratings

About the author

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Sally Hogshead

Sally Hogshead

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Best-selling author Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead is one of the youngest speakers ever inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

Her newest book, How the World Sees You, is a #2 New York Times Best Seller, #1 Wall Street Journal Best Seller as well as an Amazon Top Editor's pick.

Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Customer reviews

4.3 out of 5 stars
630 global ratings

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Customers say

Customers find the book provides insightful and practical information about their strengths and unique talents. They appreciate the helpful personality type analysis and typology. The assessment tool is considered accurate and well-researched. However, opinions differ on the value for money, code quality, and writing style.

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InsightPersonality typeAccuracyValue for moneyCode qualityWriting style
88 customers mention "Insight"88 positive0 negative

Customers find the book provides insightful and practical information about their strengths and unique talents. They appreciate the new paradigm for discovering their strengths and unique talents, as well as how to use them. The premise is sound and interesting, and the book takes it further by providing an understanding of archetypes.

"...Power, Innovation, Trust, Mystique, Alert, Prestige, and Passion. Have you ever wondered why some people captivate you, and others don't?..." Read more

"...It's not a story, it's a fascinating tool. What blows me away is the enormous value I get from every page of it...." Read more

"...us catalysts are out-of-the-box thinkers, very energizing, and can be very social when we ‘turn on the juice.’..." Read more

"...I have it on Kindle and Hardback. I believe it is essential reading for keepers of brands, and that's all of us...we are all projecting an image..." Read more

27 customers mention "Personality type"21 positive6 negative

Customers find the personality type test helpful. It helps them identify their main characteristics and use them for their benefit. The typology summarizes archetypes and encourages people to be unique by being themselves. They also mention that the book is detailed and thorough.

"...Power, Innovation, Trust, Mystique, Alert, Prestige, and Passion. Have you ever wondered why some people captivate you, and others don't?..." Read more

"...Innovation personalities speak the language of creativity. Trust personalities speak the language of stability...." Read more

"...Sally's book captivatingly details this phenomenon and helps you uncover your hidden fascination advantages...." Read more

"...biggest strength of Sally's book (and research) is that it encourages people to be unique, by being themselves...." Read more

20 customers mention "Accuracy"17 positive3 negative

Customers find the assessment tool accurate and helpful. They appreciate the well-researched approach and methodical approach to using it.

"...What makes Sally's work so unique is how her well-researched assessment will show you how OTHERS see you...your personal brand...." Read more

"...code to take the Fascination Advantage Assessment - a simple but remarkably accurate tool!" Read more

"...Why this review gives four stars: (1) The assessment is self-reported. For example, it asks whether others come to you for solutions or great ideas...." Read more

"The assessment is awesome. The book itself is a bit repetitive...." Read more

8 customers mention "Value for money"4 positive4 negative

Customers have different views on the book's value. Some find it helpful for identifying and marketing their unique value, saying it's a useful business and marketing book in one. Others consider it not worth their time or money, saying it doesn't provide sufficient value.

"...I couldn't recommend this book more highly. You will get your money's worth, and much more." Read more

"...This last point is the ultimate failing of the book and contributes greatly to the overall disorganization and lack of focus I alluded to earlier,..." Read more

"...It's a personal development book and business and marketing book all in one, and it's an important thing to consider. &#..." Read more

"Useless. Gave it to Goodwill." Read more

6 customers mention "Code quality"3 positive3 negative

Customers have different experiences with the code included in the book. Some say it's a great read and the results are helpful. Others mention that the code received was not valid, so they had to pay to take the assessment.

"One of the reasons I bought this book was because it promised a link to unlock a free test...." Read more

"The book is ok, but there is no code for the test in the kindle book. So, I'm returning it. Too bad, I wanted to read it and take the test!" Read more

"I love the fact that there is a code at the back of the book for your personal assessment...." Read more

"...or benefit from it, you have to take the assessment, the code I received wasn't valid, so I'd have to pay to take the assessment...." Read more

6 customers mention "Writing style"3 positive3 negative

Customers have mixed opinions about the writing style. Some find it witty and informative, making it easy to read and understand. Others mention that the book is poorly written with grammatical and typographical errors, making it difficult to read.

"...The book is well written, however, there is a lot of water and repetitive content...." Read more

"...Minus three stars for utter disorganization, lack of substance, and random (and just very "forced") injection of business management nonsense." Read more

"...In a word, FASCINATING! The writing style is both witty and informational and keeps you turning the page...." Read more

"...I was surprised and disappointed to see that there were lots of grammatical and typographical errors in it..." Read more

This is an awesome book for those wishing to gain insight on knowledge ...
5 out of 5 stars
This is an awesome book for those wishing to gain insight on knowledge ...
This is an awesome book for those wishing to gain insight on knowledge of self. I have used Myers Biggs and Strengths Finders 2.0 to gain insight on myself and others. They are both great tools but using these in combination with, what I call, the YOU book provides you with a much broader view of yourself and the way others perceive you and your behavior.In my opinion this book was the missing part of the formula to a more complete view of yourself when used in conjunction with some form of the other two previously mentioned books.As a stand alone book it provides you with very much insight into others and their behaviors without even knowing them. It has me constantly guessing what archetypes others are now based on their behaviors.Someone even made this great Graphic on the FaceBook Group, "Project Fascination Advocates"!
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Top reviews from the United States

  • Alex H
    5.0 out of 5 stars If you're looking for a book that'll motivate, inspire, and even enlighten yourself, this is it!
    Reviewed in the United States on July 18, 2014
    Verified Purchase
    The title says it all, and with virtually unanimous 5 star ratings from many other readers, you're really in for a book that will make you feel more empowered than I bet you ever have been before. Even if you're too busy to read the book now, use the code to take the Fascination Assessment. C'mon, you've got 20 minutes to improve yourself, right?

    This isn't your average self-help book. It's not going to teach you any new skills. It'll instead give you a glimpse of how the world actually sees you at your best, and reveals which methods of fascination will allow you to captivate anyone around you. The methods of fascination you'll use are the 7 triggers of fascination. Power, Innovation, Trust, Mystique, Alert, Prestige, and Passion.

    Have you ever wondered why some people captivate you, and others don't? There's a good case that those captivating you are using their fascination triggers to capture your attention. Suze Orman uses the Alert trigger to fascinate with meticulous attention to detail ("Show me the money! You CAN NOT afford that! Why on earth would you spend $200,000 on a car when you're taking in $25,000 a year?"). Donald Trump will fascinate with Power ("You're Fired!"). I primarily use the Passion trigger to connect with emotion (You look GREAT in that dress! I'd never be able to pull it off! Probably because I'm a man. Is that a new wig girlfriend? I like that new wig!)

    What about you, though?

    Sally's Fascination Assessment will show you which fascination trigger you use every day to fascinate those around you, as well as the supporting trigger. It shows you exactly what you need to highlight about yourself to captivate those around you. It's the best feeling in the world to know, no matter how uninteresting or boring you may think you are, that you have the potential to captivate those around you by focusing your energy on what makes you shine.
    2 people found this helpful
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  • MARK DIMASSIMO
    5.0 out of 5 stars Delivers So Much More Than It Promises. Destined To Be a Classic.
    Reviewed in the United States on July 25, 2014
    Verified Purchase
    Let's start with this. It's all true. Sally Hogshead really is an icon in the industry I'm also in - advertising - and she really did do all these things that she says she did. From the beginning of her career, she has been the wizard of fascination. Top of the heap. Unquestionable.

    She won the talent lottery, no doubt about it. But this book is not a "things I've learned in my fabulous career" sort of thing at all. Those are conversational and anecdotal, whereas underneath the sparkling surface of Hogshead's award-winning writing is a paragon of structure, science, and system.

    This isn't just a book -- it's a fully-formed system. It isn't just for reading, it's for using. It's not a story, it's a fascinating tool.

    What blows me away is the enormous value I get from every page of it. What boggles my mind is the amount of work -- thinking, researching, organizing, testing, proving, designing, optimizing -- that went into making this such a powerful system for understanding not only how the world sees you, but how the world sees your colleagues, friends, companies and brands, how to choose and build teams based on understanding the archetypes of each of the players, and what you can do to double down on your advantages and then do it again.

    This is Hogshead's masterwork, destined to be a classic. It's already been compared to Myers-Briggs and Maslow's Hierarchy and has already been shown to have significant advantages over other systems for understanding how the world sees us, how we see each other, and what that means for our lives, our teams, and brands.

    I find it extraordinary useful. I have it on my Kindle, but I also have a hard copy at the office and another one at home. We've been using the assessments and tools for a year. Everyone on my team has a copy -- and we just won AdAge Small Agency of the Year for the Northeast Region, so I guess it's already working! How The World Sees YOU is in the well-thumbed stack with other classics such as Good to Great, The Seven Habits of Highly Effective People, and The E-Myth Revisited. And, right now, it's on top.

    I couldn't recommend this book more highly. You will get your money's worth, and much more.
    59 people found this helpful
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Top reviews from other countries

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  • Victor L.
    5.0 out of 5 stars Excelente libro. Cambia tu manera de verte y comportarte.
    Reviewed in Mexico on December 7, 2017
    Verified Purchase
    Excelente libro. Cambia tu manera de verte y comportarte. Incluye un test personalizado y te mandan emails de seguimiento .
    Report
  • Belinda Tyrrell
    5.0 out of 5 stars Game-changer for individuals and businesses alike
    Reviewed in Australia on April 12, 2020
    Verified Purchase
    Absolutely brilliant. Sally Hogshead has completely changed the way I view my work, and working with clients. I think the Fascinate system is a game-changer, and I now apply the insights on a daily basis.
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  • Sridhar
    3.0 out of 5 stars Good timely delivery schedule
    Reviewed in India on September 17, 2016
    Verified Purchase
    Book different from other self help books.
    Report
  • Cliente Amazon
    4.0 out of 5 stars very good
    Reviewed in Italy on July 27, 2016
    Verified Purchase
    un po' ripetitivo ma utile, inglese elementare (anzi americano) leggibile anche da chi ne ha una conoscenza buona e non eccellente.
    Could have been 50 pages less long , but useful indeed.
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  • David Whalen
    5.0 out of 5 stars A Very Powerful Tool.
    Reviewed in Canada on September 3, 2014
    Verified Purchase
    I really appreciate the years of research and insight that went into developing the principles of this fascinating book. The book is coherent and well written. Thirty-six of my work team took the assessment, to which we recorded their primary, secondary and dormant advantages. The results provided an insight into the team like no other. The various archetypes and their descriptions are spot on. You will learn “the best of how the world sees you” and how to use it to communicate more effectively.” It truly is a fascinating study on what makes you fascinating to others. A must read!
    Report

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