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Michael Port

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling 3rd Edition

by Michael Port (Author)

4.6 414 ratings

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Kick off the cycle of success with serious self-promotion that works

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"―but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills―you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field―and keep the business coming in long-term.

Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

Build a solid foundation for a stellar public image
Enhance your reputation for trust and credibility
Perfect your pitch and pricing to attract higher-caliber clients
Adopt the six core strategies that will keep you booked solid

Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

From the brand

The Book Yourself Solid series features real-world guides for self-promotion that translate into results. These books show you how to promote not only your skills, but how to sell your reputation, your service, your very self. From laying a foundation so potential clients know you can give them what they need to expanding your client base and increasing your take-home profits, Book Yourself Solid makes self-promotion pay off.
Learn more
MICHAEL PORT

A bestselling author, Michael Port has written nine books and has delivered keynote speeches on the world’s biggest stages.

WARNING: California’s Proposition 65

Editorial Reviews

From the Inside Flap

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
Michael E. Gerber, founder of E-Myth Worldwide and author of The E-Myth

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
Seth Godin, author of Permission Marketing and Purple Cow

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

The Secrets to Promoting Yourself to Success

People want your services because you're good at what you doand with Book Yourself Solid, you can master a proven strategy for purposeful growth that will maximize the potential of your business.

This extensively updated and expanded Third Edition puts you at the cutting edge of customer relationship management with the latest strategies, techniques, and soft skills for retaining and attracting clients. Discover why more than a million business owners stay booked solid by using:

Step-by-step techniques for developing your personal brand by controlling the narrative, keeping a selective client list, and earning trust
Expert tools and rules of thumb you can depend on for pricing your service at competitive rates and easily selling your brand by attracting genuine interest
A turnkey, how-to section for building your website, generating visitor traffic, and managing the optimal social media platform

Even if you hate marketing and selling, Book Yourself Solid, Third Edition, will keep clients coming to you.

From the Back Cover

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
Michael E. Gerber, founder of E-Myth Worldwide and author of The E-Myth

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
Seth Godin, author of Permission Marketing and Purple Cow

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

The Secrets to Promoting Yourself to Success

People want your services because you're good at what you do and with Book Yourself Solid, you can master a proven strategy for purposeful growth that will maximize the potential of your business.

This extensively updated and expanded Third Edition puts you at the cutting edge of customer relationship management with the latest strategies, techniques, and soft skills for retaining and attracting clients. Discover why more than a million business owners stay booked solid by using:

Step-by-step techniques for developing your personal brand by controlling the narrative, keeping a selective client list, and earning trust
Expert tools and rules of thumb you can depend on for pricing your service at competitive rates and easily selling your brand by attracting genuine interest
A turnkey, how-to section for building your website, generating visitor traffic, and managing the optimal social media platform

Even if you hate marketing and selling, Book Yourself Solid, Third Edition, will keep clients coming to you.

Product details

Publisher ‏ : ‎ Wiley; 3rd edition (October 30, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 1119431220
ISBN-13 ‏ : ‎ 978-1119431220
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6 x 1 x 8.9 inches

Best Sellers Rank: #49,073 in Books (See Top 100 in Books)
- #174 in Sales & Selling (Books)
- #188 in Marketing (Books)
- #772 in Leadership & Motivation

Customer Reviews:
4.6 414 ratings

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Michael Port

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Michael Port is the author of nine books, which have been translated into twenty-nine languages. A few of them have become perennial bestsellers and made it onto such lists as The New York Times, Wall Street Journal, and USA Today. Some have won awards from 800-ceo-read and Amazon. After delivering thousands of paid speeches on the world’s biggest stages, Michael and his wife, Amy, built Heroic Public Speaking HQ , a ten-thousand-square-foot performance training center, to develop and nurture the next generation of professional speakers along with CEOs and founders, bestselling authors, business owners, and people leading movements and advancing important causes. More at: www.HeroicPublicSpeaking.com.

Customer reviews

414 global ratings

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Customers find the book provides practical advice and tools for building a successful business. They describe it as an easy, concise read with step-by-step instructions. The content is good and unconventional, helping readers become better problem solvers.

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11 customers mention "Advice"11 positive0 negative

Customers find the book's advice useful. They say it provides practical and unconventional wisdom to build a successful business. The exercises and homework assignments provide valuable information at a low cost.

"This book is rich with practical but unconventional wisdom and principles to help you build and scaly your business, regardless of the nature of..." Read more

"...Where this book I think is WAY better is the exercises/homework assignments, the way the material is organized, and the confidence and..." Read more

"...Yourself Solid”, this helps business owners not only become the best problem solvers in the their field but also build credibility and trust within..." Read more

"...if the author just got to the point, but the content is good and actionable" Read more

9 customers mention "Readability"9 positive0 negative

Customers find the book easy to read and actionable. They say it's a great book with good content.

"...This is no ordinary book." Read more

"...Except this is a paperback book. If you are in a services industry of any kind, just buy this book...." Read more

"...be faster to read if the author just got to the point, but the content is good and actionable" Read more

"One of the best books I've read. Realistic, applicable exercises that you can put into practice as you read the book...." Read more

3 customers mention "Ease of use"3 positive0 negative

Customers find the book easy to read and concise. They appreciate the step-by-step instructions, questions, and building blocks.

"...A book I now keep by my desk, not the bookshelf. Easy and very applicable principles. Thanks Michael." Read more

"...So glad I got this book. Step by step actions, questions, building that foundation, marketing, social media. It has it all...." Read more

"Easy and concise to read. Something every small business owner should read." Read more

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Top reviews from the United States

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Mommienessie
This Book is Rich with Principles
Reviewed in the United States on March 26, 2024
Verified Purchase

This book is rich with practical but unconventional wisdom and principles to help you build and scaly your business, regardless of the nature of your business. If you take the time, energy and discipline to read the entire book and create a business plan to apply the principles, success is inevitable. This is no ordinary book.

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Mommienessie

This Book is Rich with Principles

Reviewed in the United States on March 26, 2024
This book is rich with practical but unconventional wisdom and principles to help you build and scaly your business, regardless of the nature of your business. If you take the time, energy and discipline to read the entire book and create a business plan to apply the principles, success is inevitable. This is no ordinary book.

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2 people found this helpful

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FredFish
Better than a $2,000 coaching seminar.
Reviewed in the United States on June 6, 2018
Verified Purchase
I work in web design and marketing services and this book is great. I've been reading lots of other marketing material over several months and what is in here isn't different on the surface from best practices for marketing yourself and finding more clients. Where this book I think is WAY better is the exercises/homework assignments, the way the material is organized, and the confidence and communication skills of the author. I feel like this is the sort of material I would learn if I spent $2K-$4K or one of those 3 month coaching workshops you see advertised all over the web these days. Except this is a paperback book. If you are in a services industry of any kind, just buy this book. Hopefully it will change how you do business and get clients they way it is changing mine.

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39 people found this helpful

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GAIL A BURKHOLDER
Who needs business school when you have resources like this that cost little to nothing?
Reviewed in the United States on May 26, 2022
Verified Purchase
With resources like “Book Yourself Solid”, this helps business owners not only become the best problem solvers in the their field but also build credibility and trust within the relationship their clients! So much valuable information at a FRACTION of the cost. If you’re looking to start or already have an existing service based business and looking to take to the next level, this is the book you have in your arsenal. You can also get an ebook version for free at Zlibrary.com.

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GAIL A BURKHOLDER

Who needs business school when you have resources like this that cost little to nothing?

Reviewed in the United States on May 26, 2022
With resources like “Book Yourself Solid”, this helps business owners not only become the best problem solvers in the their field but also build credibility and trust within the relationship their clients! So much valuable information at a FRACTION of the cost. If you’re looking to start or already have an existing service based business and looking to take to the next level, this is the book you have in your arsenal. You can also get an ebook version for free at Zlibrary.com.

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10 people found this helpful

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Arthur F. Carmazzi
good but lots of fluff
Reviewed in the United States on August 20, 2024
Verified Purchase
would be faster to read if the author just got to the point, but the content is good and actionable

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One person found this helpful

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M. C.
One of the best books I've read
Reviewed in the United States on February 14, 2018
Verified Purchase
One of the best books I've read. Realistic, applicable exercises that you can put into practice as you read the book. I downloaded the workbook and it became the framework to update my business plan. I'm going thru the book again, as I execute on my strategy. A book I now keep by my desk, not the bookshelf. Easy and very applicable principles. Thanks Michael.

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7 people found this helpful

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jtweav
This is the best version because it is more refined
Reviewed in the United States on March 13, 2019
Verified Purchase
This is by far my favorite business book. I had the older version and I like how this is more refined. It is like Michael Port read all the best business books, implemented it into his service business and then distilled all the best for you and I to read. I can't say enough about the direction this is leading me in.

I'm working on becoming booked solid helping contractors get control over their online leads. When I get there I will tip my hat to Michael.

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11 people found this helpful

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alexandra aldrin
Everything you’ll ever need
Reviewed in the United States on October 12, 2019
Verified Purchase
I feel like I just spend $2000 at a weekend seminar after reading this book. Everything you need is here. Everyone else just bases their own spin on the things found in this gem. So glad I got this book. Step by step actions, questions, building that foundation, marketing, social media. It has it all. The best investment for your consulting or coaching business.

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9 people found this helpful

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JM
Great content. Poor quality book binding.
Reviewed in the United States on August 1, 2019
This is a really good book. My issue with it is the quality of the binding. Whole sections have already fallen out.

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3 people found this helpful

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Top reviews from other countries

Jimmy
Game changer
Reviewed in Spain on February 11, 2021
Verified Purchase

I feel I stepped into a different gear after reading this "manual" for service professionals.

Makes think (and take action) on areas such as who you are, what makes you unique, who you serve, where they are, how to connect with them and bring them into your world.

Yoga instructors, photographers, language teachers... a must for any solopreneur in ANY field.

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AnnB
Great so far
Reviewed in the United Kingdom on January 16, 2021
Verified Purchase
Haven’t read it all yet, but so far it’s been really useful. I’ve learnt how to market my business better, and following the ‘red velvet rope’ policy definitely works!

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Gangadharan Nadar
Best Book On Marketing For Service Professionals
Reviewed in India on January 3, 2021
Verified Purchase
Wow,this book is exactly what i have been looking for since a very long time with regards to marketing. This is in fact the best book that i have ever read on marketing for service based professionals especially. I am a freelance full stack developer and I myself have been struggling and looking for ways to market my business.In fact I am an introvert and hate sales and marketing.But after reading this book,I am re-invigorated and inspired to take the necessary steps mentioned in this awesome book to expand my service-based business.

So if you are a service professional or business owner,dont think twice...simply buy this amazing book...You wont regret it

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Leon Benjamin
The most straightforward business book I've read.. I love the question prompts in there too!
Reviewed in Canada on November 1, 2019
Verified Purchase
I like the fact that Michael explains each point and gives a prompt to complete an exercise in the book. It's like a follow-along journey or game. I already decided to fire a few clients from the first few pages of the book because of the reasons Michael provided in the book. And I already feel in control of my business. Feels good.

I even loved that he provided a printable workbook to go along with the book to store all my answers! Very helpful. And already see some progress in the way I am thinking and handling my clients.

I'm currently finishing up Chapter 2. No doubt, after a few more Chapters and exercises I will see it all come together even faster.

I will return to this review with an update on how this goes.
So far, so good!

Read more

Leon Benjamin

The most straightforward business book I've read.. I love the question prompts in there too!

Reviewed in Canada on November 1, 2019
I like the fact that Michael explains each point and gives a prompt to complete an exercise in the book. It's like a follow-along journey or game. I already decided to fire a few clients from the first few pages of the book because of the reasons Michael provided in the book. And I already feel in control of my business. Feels good.

I even loved that he provided a printable workbook to go along with the book to store all my answers! Very helpful. And already see some progress in the way I am thinking and handling my clients.

I'm currently finishing up Chapter 2. No doubt, after a few more Chapters and exercises I will see it all come together even faster.

I will return to this review with an update on how this goes.
So far, so good!

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Matt Baker
Five Stars
Reviewed in Australia on February 14, 2018
Verified Purchase
Excellent, full of helpful information, highly recommended.

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling 3rd Edition

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MICHAEL PORT

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This Book is Rich with Principles

Top reviews from the United States

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This Book is Rich with Principles

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Who needs business school when you have resources like this that cost little to nothing?

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Top reviews from other countries

5.0 out of 5 stars Game changer

5.0 out of 5 stars Great so far

5.0 out of 5 stars Best Book On Marketing For Service Professionals

5.0 out of 5 stars The most straightforward business book I've read.. I love the question prompts in there too!

The most straightforward business book I've read.. I love the question prompts in there too!

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5.0 out of 5 stars Five Stars

Game changer

Great so far

Best Book On Marketing For Service Professionals

The most straightforward business book I've read.. I love the question prompts in there too!

Five Stars