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SPI 170: The Secrets of a Successful Product Launch with Ramit Sethi

Today’s guest is back by popular demand, and third time’s the charm. Ramit Sethi is here again, and this time, he’s offering up everything you need to know to launch an online product.

You might remember Ramit from Episode 120, where he walked us through creating your first product, and Episode 92, where he dug into pricing and psychology of selling. Ramit always brings with him amazing, specific insights and heavy-hitting strategy, and this episode is no exception.

Today, you’ll get all the do’s and don’t’s of preparing for a successful launch, as well as expert advice on how to generate both maximum profit and maximum impact in those crucial first days.

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to AskPat.com. This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

A very special thank-you to Ramit for joining me again this week. Until next time!

Today’s Guest

Ramit Sethi

Ramit Sethi is here again, offering up everything you need to know to launch an online product.

You’ll Learn

  • Strategies for getting potential customers to act immediately.
  • The smart way to calculate your projected profits.
  • The top reasons why potential customers don’t buy.
  • How to micro-test your products and ideas before launch time.
  • The importance of “Hard Yes” customers, and where to find them.
  • How to choose the right price point for your product.
  • Strategies for offering payment plans to your customers.
  • The secret to using scarcity successfully.
  • A free, resource-packed video from Ramit, and more!

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with Pat Flynn

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