• Jeff Walker is the true pioneer of online product launches - the OG who taught many of today's top marketers and course creators.
• "Launch" provides a comprehensive system applicable to various ventures: books, courses, masterminds, businesses, and more.
• Walker's Product Launch Formula is a proven, step-by-step approach that actually works when followed diligently.
• Key strengths:
- Clear, actionable strategies for building anticipation and demand
- Effective techniques for email marketing and list building
- Insights on leveraging scarcity and urgency ethically
- Methods to maximize engagement and sales during launch
• The book offers valuable lessons in customer psychology and how to apply it to your launch sequence.
• While many have attempted to replicate Walker's success, this book gives you direct access to the original, refined methodology.
• Whether you're a beginner or experienced marketer, "Launch" provides a solid framework to improve your product or service introductions.
• Personal take: I've applied these principles successfully and can attest to their effectiveness across different niches including my multi-million dollar professional services business and marketing consulting business.
Bottom line: If you're serious about mastering the art of launching anything online, this book is an essential investment. Don't just learn from Walker's students - go straight to the source and transform your launch strategy.
$10.99 with 42 percent savings
Print List Price: $18.99 
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From the Publisher
Tiffany “The Budgetnista” Aliche: It LAUNCHED me into an 8-figure/year business!
5 years ago I had an idea for a new business. I had no idea how to introduce my new business to my audience, then a friend suggested I read Launch.
Not only did I read Launch, but I also followed it to a T.
And I can proudly say that as of 2020, this former preschool teacher now runs an 8-figure/year business!
Launching is NOT easy. What I like about this book is that it lays out ALL of the work, step-by-step. If you’re not sure how to share your new product or service with your audience, I highly suggest Launch. It helped to change the trajectory of my business and life.
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About the author
It's the only formula to use... especially if you have an information product you are selling
I bought this book after seeing so many of my clients succeed with his formula, I needed to know how they achieved the results they did. After reading his book I now understand why his system works so well. It seemed mysterious and like magic before, but now I can see how it all works together.My business builds sales automation systems so I get to see behind the curtain on what actual earnings are with all the different sales methods out there. The clients that use Jeff Walkers system for selling their online courses make mid-six figures, and seven figures (no that didn't come over night, but with enough perseverance it did happen for them)... whereas the clients I have that don't use Jeff Walkers system, are lucky if they make enough to replace their yearly salary to operate their business as their full time gig. It's such a night and day difference with the results.So I needed to know what that difference was exactly, 'how could such drastic results happen for some people (who are using the Jeff Walker Launch method) and not with others?'This book answers that question and has been one of the best investments I've made for value. I read the book in a matter of days and basically turned it into my text book. It's well laid out and breaks down the sales process into a 'follow along' system so you can actually just follow the book with exactly what to do step by step. I'm a big fan of lists and throughout the book you will find lists of what should go out when, how to get excitement going for the sale of your product, and even examples of content you can borrow (worth the book price right there). It might make you think that if the formula becomes too widely used it'll lose it's 'magic', but it doesn't. Because it's all "you" in the content - it's just the sequence in which you present your unique information and stories about "you" that makes the difference in sales. I wish I had studied Jeff Walkers method sooner, I get it now. It looked like 'sales magic' before, now I have a clear pathway ahead of me for implementing his methods into our own sales process.
Top reviews from the United States
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- Reviewed in the United States on June 30, 2024
- Reviewed in the United States on August 10, 2021
I bought this book after seeing so many of my clients succeed with his formula, I needed to know how they achieved the results they did. After reading his book I now understand why his system works so well. It seemed mysterious and like magic before, but now I can see how it all works together.
It's the only formula to use... especially if you have an information product you are selling
Reviewed in the United States on August 10, 2021
My business builds sales automation systems so I get to see behind the curtain on what actual earnings are with all the different sales methods out there. The clients that use Jeff Walkers system for selling their online courses make mid-six figures, and seven figures (no that didn't come over night, but with enough perseverance it did happen for them)... whereas the clients I have that don't use Jeff Walkers system, are lucky if they make enough to replace their yearly salary to operate their business as their full time gig. It's such a night and day difference with the results.
So I needed to know what that difference was exactly, 'how could such drastic results happen for some people (who are using the Jeff Walker Launch method) and not with others?'
This book answers that question and has been one of the best investments I've made for value. I read the book in a matter of days and basically turned it into my text book. It's well laid out and breaks down the sales process into a 'follow along' system so you can actually just follow the book with exactly what to do step by step. I'm a big fan of lists and throughout the book you will find lists of what should go out when, how to get excitement going for the sale of your product, and even examples of content you can borrow (worth the book price right there). It might make you think that if the formula becomes too widely used it'll lose it's 'magic', but it doesn't. Because it's all "you" in the content - it's just the sequence in which you present your unique information and stories about "you" that makes the difference in sales. I wish I had studied Jeff Walkers method sooner, I get it now. It looked like 'sales magic' before, now I have a clear pathway ahead of me for implementing his methods into our own sales process.
Images in this review
- Reviewed in the United States on August 8, 2021
I first learned about Jeff and his Product Launch Formula 11 years ago. It was 2010 and I needed to get out of my (highly paid) dollars-for-hours lifestyle - badly. His program changed my life as a man, husband, father, and business owner.
A "must read" for anyone who wants a scalable life and business
Reviewed in the United States on August 8, 2021
Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller".
While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand.
Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey.
If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list.
And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world.
You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch.
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Top reviews from other countries
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- RashidReviewed in the United Kingdom on January 8, 2025
A Must-Read for Anyone Launching a Product
